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Harm reduction
 

Harm reduction

We are committed to working to reduce the public health impact of smoking, through offering adult consumers a range of potentially reduced-risk products (PRRPs).

29 markets

worldwide as well as airport duty-free shops, where our PRRPs are available to consumers

64 peer-reviewed

articles and manuscripts we have published to date on related risks of our PRRPs to smoking.

Lab tour

Transparent science

Step inside our labs by watching our virtual video tour at www.bat.com/labtour 

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