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Leading innovation

We are committed to working to reduce the public health impact of smoking, through offering adult consumers a range of potentially reduced-risk products (PRRPs).

Supporting farmers

We are committed to advancing sustainable agriculture and working to enable prosperous livelihoods for all farmers who supply our tobacco leaf.

Delivery with integrity

We are committed to operating to the highest standards of corporate conduct and transparency.

Addressing our impacts

We are committed to reducing the environmental impacts of our operations, and building a diverse and engaging culture for our people.


The independent statement from our Stakeholder Panel on the materiality of our Sustainability Report and BAT’s performance, and Ernst & Young’s assurance statement on selected sustainability data.

Independent Assurance

We are committed to openly responding to the independent Stakeholder Panel’s feedback.

Download our 2018 Sustainability Report, as well as our latest issue-specific Focus Report on Harm Reduction.