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British American Tobacco
Creating 
We're in the DJSI for a 19th consecutive year
VIDEO: BAT is also the only tobacco company listed in the prestigious Dow Jones Sustainability Indices World Index.
An evolved strategy with a clear purpose
Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.
BAT named as FT Diversity Leader again
VIDEO: We are proud to have been named as a Diversity Leader by the Financial Times for a second consecutive year.
‘We will deliver A Better Tomorrow for all our stakeholders’
Jack Bowles, Chief Executive
Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow
In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).
Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.
Annual Report 2019
Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.
Sustainability reports
Find out how sustainability is front and centre of all that we do in our latest reports.
Human rights
Read about our approach to human rights in our Modern Slavery Statement.
Latest press releases
- 19 November 2020 | News Release BAT recognised as a Financial Times Diversity Leader for second consecutive year
- 16 November 2020 | News Release BAT named in Dow Jones Sustainability Indices for 19th consecutive year
- 05 November 2020 | News Release New study finds that smokers switching exclusively to glo significantly reduce their exposure to certain toxicants, potentially reducing risk of smoking-related disease
Latest news and features
BAT named as FT Diversity Leader again
VIDEO: We are proud to have been named as a Diversity Leader by the Financial Times for a second consecutive year.
Watch video 27 November 2020Diversity and inclusion are a key part of BAT’s heritage, which goes back 120 years.
So we are proud to have been named as Diversity Leaders by the Financial Times for a second consecutive year.
The prestigious FT Diversity Leaders report recognises the top 850 companies across 16 European countries that have achieved a diverse and inclusive workplace. Areas assessed include: Gender balance; sexual orientation; and a workforce comprised of an ethnic and social mix that reflects wider society.
Attracting and retaining an increasingly diverse workforce, and providing a welcoming, inclusive working environment is a key driver in our transformation journey to build A Better Tomorrow.
And we have set ourselves new diversity and inclusion ambitions to achieve by 2025. These include:
- Increasing the number of women in senior leadership teams to 40%
- Increasing the number of women in management roles to 45%
- Achieving a 50% spread of nationalities within key leadership teams to better mirror BAT’s consumer base.
Find out more in our news release and by watching the video above.
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