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British American Tobacco
We are a leading global company
We are transforming tobacco
We are partners
We are proud of our people
Focus on our New Categories
VIDEO: Our Chief Marketing Officer, Kingsley Wheaton, chats to Sky News Business Presenter, Ian King, live from Abu Dhabi.
Enhanced McLaren partnership
The new deal will see BAT become a Principal Partner of the famous F1 team from the start of the 2020 Formula 1 season.
Leading the transformation
Our ambition is to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.
See our world through the eyes of people who work for and with us.
We are BAT – our company video
The people who help make us the company we are today take centre stage in our company video, We are BAT.
The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.
We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.
Our performance
Download our 2018 Annual Report to see how we performed in the year to December 31 2018.
Sustainability in focus
Our sustainability reports include a focus on our ongoing commitment to harm reduction.
Human rights
Find out about our approach to human rights in our Modern Slavery Act Statement.
Latest press releases
- 13 December 2019 | News Release British American Tobacco awarded leader status in Global Child Forum report
- 29 November 2019 | News Release British American Tobacco announces enhanced partnership with McLaren Racing
- 28 November 2019 | News Release British American Tobacco to focus on three global new category brands to further accelerate their growth
Latest news and features
Simplifying our New Category brands
Our Chief Marketing Officer Kingsley Wheaton on why the time is right to simplify our New Category brand portfolio.
Watch video 28 November 2019BAT has today announced that we are creating three global brands for our New Category product portfolio as we further accelerate the growth of our New Category business:
- VUSE for vapour products
- VELO for modern oral products
- GLO for tobacco heating products
In the video above, our Chief Marketing Officer, Kingsley Wheaton, explains that, as BAT focuses on becoming a stronger, simpler, faster organisation, now is the right time to make this move.
He says: “We want to lead the industry across all our New Category products and believe the time is now right to simplify our brand portfolio, creating three strong, recognisable and trusted global brands.”
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