A Better Tomorrow™ through science and innovation
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
Watch: Our purpose – A Better Tomorrow™
See how BAT is building A Better Tomorrow™ by reducing the health impact of its business
Vuse becomes the number one global vaping brand
BAT announced that Vuse is now the number one global vaping brand by value share.
Carbon-neutral Vuse is making waves
Thames voyage celebrates Vuse becoming first global carbon neutral vape brand - and highlights environmental ambition.
Watch: BAT at Barclays Global Consumer Staples Conference
Our Chief Executive Jack Bowles discussed BAT’s A Better Tomorrow transformation at the Barclays Global Consumer Staples Conference on Wed Sep 8. Click for presentation slides, webcast playback and transcript.
Quarterly Science Updates
Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
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‘A critical year for tobacco harm reduction’
Read our Chief Marketing Officer Kingsley Wheaton's keynote speech at the Global Tobacco and Nicotine Forum (GTNF) in London.
Watch our Half-Year Results summary
Our animation runs through some of the highlights of our Half-Year Report for the six months to 30 June 2021.
Btomorrow Ventures: driving our transformation
Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.
Focus on innovation
How science and innovation are building A Better Tomorrow™
Using science to increase understanding
World-class science
Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly
Sustainability spotlight
Our moves to a more sustainable future will be catalysed by our people, culture and ethos
What ESG means to BAT
ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.
Accelerating our sustainability progress
Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.
Protecting human rights
Respecting and recognising fundamental freedoms.
Our progress and reports
Follow the growing momentum of our transformation in our suite of reports
Annual reporting
View our latest Annual Report as a PDF download, and access previous years' reports.
Sustainability reporting
Our ESG Report outlines how we are putting sustainability front and centre of our business.
Science & Innovation Report
This Science & Innovation Report showcases our latest scientific research into New Category products.
Latest news releases
Latest stories and features
Refreshed science site showcases our research
Sharing our scientific research is a vital part of our transparent approach. That’s why we’ve refreshed our dedicated science site, bat-science.com
2021 is a critical year for tobacco harm reduction
Our Chief Marketing Officer Kingsley Wheaton called 2021 ‘a critical year for progress’ for tobacco harm reduction as he addressed the Global Tobacco and Nicotine Forum (GTNF) in London today.
BAT in Top 20 Most Admired Shared Services Organisations (SSOs) for third year running
For the third year in a row, BAT’s Global Business Solutions (GBS) has been recognised as one of the world’s Top 20 Most Admired Shared Services Organisations (SSOs) by SSON Analytics.