
Building A Better Tomorrow™
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
BAT signals step change with first combined Annual & ESG Report
BAT’s latest 2022 Combined Annual & ESG report outlines good progress against ambitious ESG and sustainability targets
Velo front and centre at McLaren F1 car launch
The McLaren MCL60 featured the branding of our Velo modern oral brand, putting BAT's A Better Tomorrow™ transformation on the global F1 stage once again.
FYR 2022: accelerating progress towards A Better Tomorrow™
BAT's 2022 Full-Year Results demonstrate how we are accelerating the transformation of our business.
Driving Faster Transformation: Management Board changes and a new regional structure
We will implement a number of senior management changes and a new regional structure to streamline and accelerate the transformation of our business.
BAT included in prestigious Bloomberg Gender-Equality Index
Our ongoing drive to sustain a diverse, inclusive culture have been recognised with inclusion in the 2023 Bloomberg Gender-Equality Index at the first time of participating.
Velo’s reduced-risk* potential reinforced by innovative real-world study
Results provide important new data and insights into the real-world health impact that underscores the Tobacco Harm Reduction potential of oral nicotine pouches.
Focus on innovation
How science and innovation are building A Better Tomorrow™


Using science to increase understanding
World-class science
Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Discover more about our leading scientific research programme.
Sustainability spotlight
Our moves to a more sustainable future will be catalysed by our people, culture and ethos
What ESG means to BAT
ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.
Focus on our Low-Carbon Transition Plan & climate targets
Our Group Head of ESG, Edward Butt, features in an exclusive interview with leading industry publication edie as part of its ‘Net Zero November’ campaign.
Our progress and reports
Follow the growing momentum of our transformation in our suite of reports
Combined Annual and ESG Report
Our first ever Combined Annual and ESG Report features all of our key business and ESG information in one place. View also previous annual and sustainability reporting.
Low-Carbon Transition Plan
Our Low-Carbon Transition Plan details our carbon neutral and net zero commitments as we contribute to a thriving economy that works for people and planet
Latest news releases
Latest stories and features

Btomorrow Ventures names new MD
Btomorrow Ventures (BTV), BAT’s corporate venture unit, has appointed a new Managing Director, Juan M. Palacios.

Velo front and centre at McLaren F1 car launch
The McLaren MCL60 featured the branding of our Velo modern oral brand, putting BAT's A Better Tomorrow™ transformation on the global F1 stage once again.

Innovating for a sustainable future: Celebrating BAT’s Women in Science
Whether it is harnessing cutting-edge science or pioneering disruptive technologies to create new, alternative nicotine products for consumers, BAT’s R&D experts are on a mission to build A Better Tomorrow™ for our consumers, society, and planet.