British American Tobacco

Globe house

Creating a better tomorrow

Kingsley Wheaton on Sky News

GTNF keynote: our CMO on Sky News

VIDEO: Kingsley Wheaton talks to Ian King about the need for collaborative approach to accelerate tobacco harm reduction.

Strategy Summary

An evolved strategy with a clear purpose

Read this guide to find out more about our evolved strategy and how we aim to build A Better Tomorrow.

B United at Southampton

Proud to B United at our R&D centre

Our colleagues in Southampton, UK, have brought some rainbow colour to their site in support of our LGBTQ+ community.

Jack Bowles

‘We will deliver A Better Tomorrow for all our stakeholders’

Jack Bowles, Chief Executive

Watch the video

Jack Bowles, Chief Executive – introducing our new purpose, A Better Tomorrow

In this video recorded for BAT’s Capital Markets Day on 18 March, 2020, Chief Executive Jack Bowles highlights our progress to date in our priority areas and announces our new corporate purpose – to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Jack also introduces our new commitments to increase the number of consumers of our non-combustible products to 50 million by 2030 and achieving carbon neutrality by 2030 (based on Scope 1 and 2 CO2e emissions).

Read this guide  to find out more about our evolved strategy and how we aim to build A Better Tomorrow.



Annual Report 2019

Annual Report 2019

Download our 2019 Annual Report to learn about our purpose: A Better Tomorrow.

Sustainability report

Sustainability reports

Find out how sustainability is front and centre of all that we do in our latest reports.

Modern slavery act

Human rights

Read about our approach to human rights in our Modern Slavery Statement.

Latest news and features

Kingsley Wheaton at GTNF

Our CMO on Sky News following GTNF keynote

Kingsley Wheaton talks to Ian King about the need for collaborative, stakeholder-inclusive approach to accelerate tobacco harm reduction.

Watch video 23 September 2020
Our Chief Marketing Officer, Kingsley Wheaton, appeared on Sky News this morning following his keynote speech at the first ever virtual Global Tobacco and Nicotine Forum (GTNF).

Speaking on the Ian King Live show, Kingsley stressed the need for a collaborative, stakeholder-inclusive approach to accelerate tobacco harm reduction - the main focus of his GTNF speech.

Kingsley said: “I’ve been talking this morning about how we need to bring all parties to this complex societal debate to ensure we can accelerate tobacco harm reduction as fast as possible.

“We have to communicate and engage with regulators, policy makers, society and consumers with factual information to make sure we have a fact-based discourse to understand how we can accelerate tobacco harm reduction.”

Talking about BAT’s A Better Tomorrow journey, he added: “We’ve been making great progress. We came out with an ambition in March to have 50 million non-combustible consumers by 2030. We already have 12 million users of our non-combustible products – a number that has increased by 3 million in the last 12 months.”

Kingsley went on to highlight individual New Category product successes in Canada, the UK, Japan and the USA before the conversation turned to our tobacco plant-based vaccine development work.

Kingsley explained how our flu vaccine was at the phase 1 clinical trial stage, while our COVID vaccine has been submitted to the US Food and Drug Administration for review before it can progress to clinical trials.

“These are exciting times”, Kingsley said. “We must move carefully and thoughtfully forward with our vaccine development, but tobacco plant-based vaccines can offer the world some exciting opportunities.

“This is all part of our A Better Tomorrow journey as we gradually shift our revenues away from combustibles to new alternatives.”

  • Read a full transcript of Kingsley’s GTNF keynote speech here.
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