A Better Tomorrow™ through science and innovation
We have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.
20 consecutive years in the DJSI
BAT named in the Dow Jones Sustainability Indices for a 20th consecutive year and is once again the only tobacco company in the prestigious World Index.
Watch: Our purpose – A Better Tomorrow™
See how BAT is building A Better Tomorrow™ by reducing the health impact of its business
Vuse becomes the number one global vaping brand
BAT announced that Vuse is now the number one global vaping brand by value share.
New Categories and our partnership with McLaren Racing
In the latest episode of MB Unplugged, Kingsley Wheaton, BAT's Chief Marketing Officer, discusses our partnership with McLaren Racing with Zak Brown, CEO of McLaren Racing & others.
Digital transformation: it's TIME to talk automation
BAT’s digital transformation was in focus as we hosted a summit bringing together some of the biggest names in tech.
A Better Tomorrow™ Innovation Hub to launch in Italy
The hub will host a new manufacturing site for BAT’s New Category products, a digital boutique, innovation lab and centre of excellence for digital transformation and digital marketing.
Btomorrow Ventures: driving our transformation
Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.
Quarterly Science Updates
Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
(opens in new window)
Focus on innovation
How science and innovation are building A Better Tomorrow™
Using science to increase understanding
World-class science
Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly
Sustainability spotlight
Our moves to a more sustainable future will be catalysed by our people, culture and ethos
What ESG means to BAT
ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.
Accelerating our sustainability progress
Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.
Protecting human rights
Respecting and recognising fundamental freedoms.
Our progress and reports
Follow the growing momentum of our transformation in our suite of reports
Annual reporting
View our latest Annual Report as a PDF download, and access previous years' reports.
Sustainability reporting
Our ESG Report outlines how we are putting sustainability front and centre of our business.
Science & Innovation Report
This Science & Innovation Report showcases our latest scientific research into New Category products.
Latest news releases
Latest stories and features
Digital award highlights our A Better Tomorrow™ transformation
BAT’s ongoing digital transformation has been recognised with a prestigious award for our Director of Digital and Information, Marina Bellini.
It’s TIME to talk automation
BAT’s ongoing digital transformation was in the spotlight recently as we hosted a summit bringing together some of the biggest names in technology.
Battle of Minds: and the winners are…
The winners of Battle of Minds, BAT’s global business competition, have been announced!
Click to see who won.