British American Tobacco

Quick Navigation

Jump to content Logo
BAT 2548.50p

20 consecutive years in the DJSI

BAT named in the Dow Jones Sustainability Indices for a 20th consecutive year and is once again the only tobacco company in the prestigious World Index.

Our Purpose

Watch: Our purpose – A Better Tomorrow™

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business


Vuse becomes the number one global vaping brand

BAT announced that Vuse is now the number one global vaping brand by value share.

New Categories and our partnership with McLaren Racing

In the latest episode of MB Unplugged, Kingsley Wheaton, BAT's Chief Marketing Officer, discusses our partnership with McLaren Racing with Zak Brown, CEO of McLaren Racing & others.

Digital transformation: it's TIME to talk automation

BAT’s digital transformation was in focus as we hosted a summit bringing together some of the biggest names in tech.

A Better Tomorrow™ Innovation Hub to launch in Italy

The hub will host a new manufacturing site for BAT’s New Category products, a digital boutique, innovation lab and centre of excellence for digital transformation and digital marketing.

Btomorrow Ventures: driving our transformation

Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.

Quarterly Science Updates

Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
(opens in new window)

Focus on innovation

How science and innovation are building A Better Tomorrow™

World-class science
World-class science

Using science to increase understanding

World-class science

Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly

Sustainability spotlight

Our moves to a more sustainable future will be catalysed by our people, culture and ethos

What ESG means to BAT

ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.

Accelerating our sustainability progress

Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.

Protecting human rights

Respecting and recognising fundamental freedoms.


Our progress and reports

Follow the growing momentum of our transformation in our suite of reports

Annual reporting

View our latest Annual Report as a PDF download, and access previous years' reports.

Sustainability reporting

Our ESG Report outlines how we are putting sustainability front and centre of our business.

Science & Innovation Report

This Science & Innovation Report showcases our latest scientific research into New Category products.

Latest stories and features

Marina Bellini
News feature 19 November 2021

Digital award highlights our A Better Tomorrow™ transformation

BAT’s ongoing digital transformation has been recognised with a prestigious award for our Director of Digital and Information, Marina Bellini.

Virtual conference
News feature 17 November 2021

It’s TIME to talk automation

BAT’s ongoing digital transformation was in the spotlight recently as we hosted a summit bringing together some of the biggest names in technology.

Battle of Minds competition
News feature 16 November 2021

Battle of Minds: and the winners are…

The winners of Battle of Minds, BAT’s global business competition, have been announced!
Click to see who won.