BAT notes FDA announcement on product standard for menthol cigarettes
28 April 2022
BAT notes the contents of today’s announcement by the US Food and Drug Administration (FDA) regarding a ‘proposed tobacco product standard that would prohibit menthol as a characterizing flavor in cigarettes in the U.S.’
Kingsley Wheaton, Chief Marketing Officer at BAT, said:
“Our corporate purpose is clear: to build A Better Tomorrow by reducing the health impact of our business. We are transforming BAT and are committed to Tobacco Harm Reduction. We believe our portfolio of scientifically substantiated reduced-risk products*† can play a critical role in its delivery. We will continue to work with FDA to support access and choice for adult consumers.
“We strongly believe that there are more effective routes to deliver Tobacco Harm Reduction than banning menthol in cigarettes. Evidence from other markets, including Canada and the EU where similar bans have been imposed, demonstrates little impact on overall cigarette consumption.
“The scientific evidence shows no difference in the health risks associated with menthol cigarettes compared to non-menthol cigarettes, nor does it support that menthol cigarettes adversely affect initiation, dependence or cessation. As a result, we do not believe the published science supports regulating menthol cigarettes differently from non-menthol cigarettes.
“The FDA rulemaking process is a multiyear, multistep process. We are reviewing the details of the proposed regulations and will continue to actively participate in the rulemaking process by submitting science-based comments to FDA.”
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.
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