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HYR 2021: A Better Tomorrow™ in the news

29 July 2021

BAT’s A Better Tomorrow™ transformation was making headlines following the release of our Half-Year Results on Wednesday morning (28th).

The results showed how Group revenue was up 8.1%* in the first half of the year, while New Categories revenue grew by 50%*. In H1, we also added 2.6m existing nicotine consumers**, our highest ever increase, to our non-combustible product consumer base, to reach 16.1m. The report also highlighted further incremental New Category investment of £346m in the six months to June 30 2021.

Our Chief Marketing Officer, Kingsley Wheaton, made a range of media appearances on Wednesday morning as news organisations reacted to our results.

Starting off on UK BBC Radio 4’s flagship business show, Today, Kingsley told host Dominic O’Connell how one third of BAT’s UK revenue now comes from vaping. The pair also discussed BAT’s COVID vaccine candidate and our ambitions to go beyond nicotine, with Kingsley referencing our strategic collaboration with Organigram. Listen to the interview below:

Kingsley said: “We are committed to building A Better Tomorrow and transforming our business. That purpose is about creating multi-stakeholder value and reducing the health impact of our business.”

Next up was business news channel Bloomberg Radio where, alongside discussing our results, Kingsley highlighted our recent scientific study of our glo Tobacco Heating Product. The study shows that completely switching to glo, has similar impact on indicators of potential harm as quitting smoking. Listen to the interview below:

Finally, Kingsley appeared on UK business programme, Ian King Show Live, on Sky News. In the interview, which you can watch above, Kingsley reiterated our H1 New Categories performance, which he said demonstrated our A Better Tomorrow journey in action.

Kingsley said: “We’re accelerating our transformation. We’re making great progress and we’ve got great momentum.” 

* At constant rates of exchange
**More than 95% were switching from traditional combustible products