BAT’s ongoing digital transformation has been recognised with a prestigious award.
Our route-to-market initiative, Project Next, has landed a prize at the US CIO 100 Awards, which recognises organisations for their achievements in technology and innovation.
Project Next aims to transform our route-to-market operations in our Americas and Sub-Saharan Africa (AmSSA) region through innovative digital solutions.
Since its launch in Q1 2020, the project has delivered impressive results, including:
Luciano Comin, BAT’s AmSSA Regional Director, said: “Digital technology plays a key role in increasing our efficiency. I am truly very proud of the external recognition we received for this transformative work and look forward to accelerating and scaling up the digital solutions we’ve rolled out.”
The CIO 100 is now in its 34th year and Marinaldo Gomes, IDT Project Lead, will accept the award on behalf of BAT at the annual CIO 100 Symposium and Awards Ceremony in August.