BAT launches ESG Week to amplify sustainability progress
01 March 2021
BAT has launched a dedicated week aimed at highlighting its goals and achievements around its enhanced Environment, Social and Governance (ESG) ambitions. Across its digital channels, the company will devote the entire week to sharing its sustainability story with the outside world.
In 2020, the company announced its new corporate purpose to deliver A Better Tomorrow™ by reducing the health impact of its business, putting sustainability front and centre. Since March last year, BAT:
What did the company announce as ambitions in 2020?
And the company is not stopping there on its transformation journey. In December 2020 BAT announced its COVID-19 vaccine candidate had progressed to human trials further demonstrating its commitment to innovation and science. BAT also announced last week that it is on track in its ambition to increase the number of consumers of non-combustible products, doubling the rate of consumer adoption in the second half of 2020.
Said Kingsley Wheaton, Chief Marketing Officer, BAT, “One of the core commitments we made in 2020, was to continually track and report on our sustainability progress. This new BAT ESG Week gives us the chance to share our continued progress with the outside world, given our purpose-led ambition to reduce the health impact of our business.”
ESG Week will be followed by the launch on 9th March of BAT’s Annual ESG Report, which will provide details on all the company’s sustainability initiatives and progress.
Follow #BATesgweek on Twitter to hear about our sustainability ambitions and progress.