HY 2020: A Better Tomorrow in focus on Sky News

HY 2020: A Better Tomorrow in focus on Sky News

Our purpose to deliver A Better Tomorrow was front and centre on Sky News as our Chief Marketing Officer appeared on its flagship business show to discuss BAT’s half-year results.

Kingsley Wheaton was interviewed on the Ian King Live show on Friday morning, shortly after our results were released. Kingsley highlighted our strong H1 performance, amid difficult circumstances, as we delivered growth in adjusted revenue, profit from operations and earnings, at constant rates. He drew particular attention to the fact that, over the last year, around 3 million consumers had moved to our new category products and how 10% of our revenues now come from non-combustibles. He highlighted also our tobacco heating product progress in Japan and the “bellwether city” of Moscow in Russia and our “excellent” vapour performance in North America and in key European markets. This came, Kingsley said, as we adapted our marketing model to deal with the COVID-19 pandemic.

Kingsley also provided an update on our potential COVID-19 vaccine, about which we are engaging with the U.S Food & Drug Administration. He mentioned too how a flu vaccine we had been working pre-COVID has moved to the clinical trial stage.

“This is another example of our A Better Tomorrow strategy”, Kingsley said: “Trying to reduce the health impact of our business and to provide A Better Tomorrow for society, shareholders, consumers and our employees.”

You can watch the interview above. Click the link to read our Half-year Report for the six months to 30 June 2020.

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