Our New Category ambitions in focus

Our New Category ambitions in focus

Our Chief Marketing Officer Kingsley Wheaton had a busy week last week! Fresh from announcing our focus on three global brands for our New Category product portfolio, Kingsley headed to the Abu Dhabi Grand Prix, for the final race of the Formula 1 season.

The Grand Prix coincided with our announcement that we have signed an enhanced partnership deal with McLaren, which will see BAT become a Principal Partner of the world-famous Formula 1 team from the start of the 2020 season.

Kingsley appeared live on Sky News from Abu Dhabi to discuss the McLaren deal and our three New Category global brands, as well as matters including the U.S. vapour market, BAT’s investment in New Categories and the science behind our products.

Talking to Sky News Business Presenter, Ian King, Kingsley said: “We need to build big, powerful global brands that consumers can trust which are quality assured. We are really are committed to this transformation journey and are committed to delivering a better tomorrow.

On the subject of the McLaren partnership, he added: “It’s been a tremendous year for our partnership with McLaren, we couldn’t be happier. We have an accelerated transformation story, powered by big global brands, which can be enabled with platforms and partnerships [such as this].”

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