Simplifying our New Category brands

Simplifying our New Category brands

BAT has today announced that we are creating three global brands for our New Category product portfolio as we further accelerate the growth of our New Category business:

  • VUSE for vapour products
  • VELO for modern oral products
  • GLO for tobacco heating products

In the video above, our Chief Marketing Officer, Kingsley Wheaton, explains that, as BAT focuses on becoming a stronger, simpler, faster organisation, now is the right time to make this move.

He says: “We want to lead the industry across all our New Category products and believe the time is now right to simplify our brand portfolio, creating three strong, recognisable and trusted global brands.”