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Life at BAT

A stretching and supportive culture

At BAT, our world is changing as many of our consumers seek new products that provide the pleasure of smoking and consuming nicotine, but with reduced risks.

And we aim to be at the forefront of this change as we strive towards our long-held ambition to provide our consumers with reduced-risk*† products.

As we continue on the journey of transforming our business, we want to attract the best people and offer a place to work that inspires our 52,000+ employees worldwide.

As such, protecting our people’s wellbeing and listening to their views are fundamental. We want a stretching and supportive culture founded on personal commitment and responsibility that attracts, engages and retains the most talented and diverse people.

Our Director, Talent, Culture and Inclusion, Hae In Kim, says in her biography on our Management Board page: “We have an outstanding culture typified by a relentless pursuit of excellence – we are never content and always want to do better than today. We are also becoming more curious, humble and open to learning from others – as individuals and as an organisation – to gain the skillsets required to win in a rapidly changing industry.”


Our world is changing and BAT is transforming. Find out more about our journey to build A Better Tomorrow™.

Proud to be a Top Employer

Global Top Employer 2023We are proud of the external recognition we receive each year for our standing as a leading employer in countries worldwide.

In January 2023, we were recognised as a Global Top Employer for the sixth consecutive year by the Top Employers Institute after being named as a Top Employer in 37 markets worldwide.

This global accolade reflects our commitment to nurturing and furthering the careers of our people globally.

Listening to our people

Working at BAT means being listened to and feeling valued. Our biennial ‘Your Voice’ global employer survey is a big part of that.  In our most recent, 2021 Your Voice global employee survey, we were pleased to surpass our 2019 response rate with 93% of all employees globally choosing to respond (7% higher than our global FMCG comparator group). Our 2021 Your Voice results outperform our FMCG comparator group in most categories, with strong results in diversity and inclusion, people management, corporate responsibility and empowerment. Our 2021 results were 1% higher than our FMCG comparator group for our Employee Engagement Index and 4% higher than our FMCG comparator group for our High Performance Index. These results reflect a connected, committed, energised and high performing organisation. We use these results as the basis for further shaping the priorities of the organisation.

Find out how we are building A Better Tomorrow™ for our employees in our BAT Combined Annual and ESG Report 2022 (8.7 mb) .

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

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