Our Chief Marketing Officer, Kingsley Wheaton, and Head of New Categories, R&D, Marina Trani, recently featured on world-renowned business news channel, CNBC, to discuss topics including our Transforming Tobacco journey.
Kingsley and Marina were interviewed by CNBC’s James Wright on the channel’s flagship programme, Marketing.Media.Money , which focuses on business leaders, brands and trends.
As well as discussing Transforming Tobacco, Kingsley also spoke about our potentially reduced-risk products and our global Formula One partnership with McLaren.
“It is probably the most exciting juncture for the tobacco business worldwide, and this is true of BAT as it is the industry”, said Kingsley. “We are on a pathway to transforming tobacco, the opportunity to move consumers from the combustible products… and market a whole new range of alternative tobacco and nicotine products which are potentially safer for consumers.”
Marina highlighted the world-class science behind our products as well as our journey to drive tobacco harm reduction. She explained the importance of technology and innovation, how we approach our portfolio and the need for quality and standards based on robust science.
“I believe R&D is the most important part of marketing because in these New Categories, the product is front and centre. It is our number one job to have a product that works well”, said Marina.