What makes a BAT person?

What makes a BAT person?

“We are progress-makers, convention-breakers. We are serious rainmakers.” Our latest video, which you can watch above, brings a fresh new perspective on what a BAT person is made of.

The short video showcases the strengths of our diverse, driven and dynamic organisation, emphasising our variety of backgrounds and skills and how this gives us the edge to be a global leader.

It was made with the aim of showing pride in our heritage while at the same time making our employees excited about the future and the transformation currently underway at BAT.

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