Guy Meldrum

Regional Director, Asia-Pacific and Middle East

I was very proud to be appointed to the Group’s Management Board in January 2019, and especially to the role of Regional Director, Asia-Pacific and Middle East. Having lived, worked and travelled in the region for most of my life, it’s a part of the world that I know well.

A Better Tomorrow

With a tremendous entrepreneurial spirit and can-do attitude across the region, we are excited about the role we are playing in Asia-Pacific and Middle East to bring our new categories to markets across the region and in helping the Group deliver its vision to build A better Tomorrow.

It’s also an exciting region to be a part of because of its role as an engine for growth for BAT. Among our top priorities in Asia-Pacific and Middle East are developing the talented people in the region; building on our growth momentum in combustibles; and driving the roll-out and commercial success of our potentially reduced-risk products in the region.

As a young graduate in Sydney, Australia in the nineties, two things attracted me to BAT and I believe they still resonate today: the superb training and development and the exciting career opportunities in a truly global organisation. I had many different roles in my first few years and, while it did not compare to the sophisticated graduate programmes we have now, the experience I gained was second to none among my peer group.

Today – and many people at BAT say this because it’s genuine, not a cliché – our people and culture set us apart. The sense of camaraderie and collaboration, being part of a winning team and, of course, our diversity. I have developed as a person and a leader as a result of working with people from so many different countries and cultures because I have learned to look at things from different perspectives, to address opportunities and challenges in ways that go beyond our normal ingrained ways of thinking.

Nationality: New Zealand

Career to date

  • 1992: Joins BAT Australia as a graduate trainee in Sales and Marketing
  • 1996: Leaves BAT to spend two years at Kellogg
  • 1998: Returns to BAT, based in the UK and Switzerland in various marketing roles
  • 2002: Begins five-year stint at BAT Australia in senior business unit and sales roles
  • 2007: Becomes Asia-Pacific Regional Head of Trade and General Manager Asia-Pacific Travel Retail
  • 2008: Joins BAT Korea as Marketing Director
  • 2011: Moves to Russia to become Marketing Director for BAT Russia
  • 2012: Appointed President of BAT Korea
  • 2015: Becomes Area Director of BAT’s North Asia Area
  • 2016: Appointed Area Director of BAT’s Australasia Area
  • 2019: Joins the Management Board as Regional Director, Asia-Pacific and Middle East


  • Bachelor of Economics, Macquarie University, Australia
  • Programme for Executive Development, IMD Business School, Switzerland
  • BPSE Programme, IMD Business School, Switzerland

Personal interests

I actually met my wife through BAT and we have been married for 20 years and have two teenage children – the eldest, my son, is now studying in central London. I enjoy reading and I love sport, particularly rugby and rowing, and keep myself fit trail walking and attempting pilates.