Guy Meldrum

Regional Director, Asia-Pacific and Middle East

I was very proud to be appointed to the Group’s Management Board in January 2019, and especially to the role of Regional Director, Asia-Pacific and Middle East. Having lived, worked and travelled in the region for most of my life, it’s a part of the world that I know well.

Transforming Tobacco

With a tremendous entrepreneurial spirit and can-do attitude across the region, we are excited about the role we are playing in Asia-Pacific and Middle East to bring our new categories to markets across the region and in helping the Group accelerate its Transforming Tobacco ambition.

It’s also an exciting region to be a part of because of its role as an engine for growth for BAT. Among our top priorities in Asia-Pacific and Middle East are developing the talented people in the region; building on our growth momentum in combustibles; and driving the roll-out and commercial success of our potentially reduced-risk products in the region.

As a young graduate in Sydney, Australia in the nineties, two things attracted me to BAT and I believe they still resonate today: the superb training and development and the exciting career opportunities in a truly global organisation. I had many different roles in my first few years and, while it did not compare to the sophisticated graduate programmes we have now, the experience I gained was second to none among my peer group.

Today – and many people at BAT say this because it’s genuine, not a cliché – our people and culture set us apart. The sense of camaraderie and collaboration, being part of a winning team and, of course, our diversity. I have developed as a person and a leader as a result of working with people from so many different countries and cultures because I have learned to look at things from different perspectives, to address opportunities and challenges in ways that go beyond our normal ingrained ways of thinking.

Nationality: New Zealand

Career to date

  • 1992: Joins BAT Australia as a graduate trainee in Sales and Marketing
  • 1996: Leaves BAT to spend two years at Kellogg
  • 1998: Returns to BAT, based in the UK and Switzerland in various marketing roles
  • 2002: Begins five-year stint at BAT Australia in senior business unit and sales roles
  • 2007: Becomes Asia-Pacific Regional Head of Trade and General Manager Asia-Pacific Travel Retail
  • 2008: Joins BAT Korea as Marketing Director
  • 2011: Moves to Russia to become Marketing Director for BAT Russia
  • 2012: Appointed President of BAT Korea
  • 2015: Becomes Area Director of BAT’s North Asia Area
  • 2016: Appointed Area Director of BAT’s Australasia Area
  • 2019: Joins the Management Board as Regional Director, Asia-Pacific and Middle East


  • Bachelor of Economics, Macquarie University, Australia
  • Programme for Executive Development, IMD Business School, Switzerland
  • BPSE Programme, IMD Business School, Switzerland

Personal interests

I actually met my wife through BAT and we have been married for 20 years and have two teenage children – the eldest, my son, is now studying in central London. I enjoy reading and I love sport, particularly rugby and rowing, and keep myself fit trail walking and attempting pilates.