Tadeu Marroco

Director, Group Transformation and Deputy Finance Director

I became Director, Group Transformation, in January 2019 and since then I have been working with our Chief Executive Jack Bowles on further simplifying our structure and processes so that we can accelerate our transformation.

Transforming Tobacco

Transforming Tobacco is a great ambition for BAT. It will satisfy our consumers; potentially benefit society; inspire our employees; and ensure we deliver value for our shareholders as we create a sustainable business for the next 100 years. Defining an ambition and seeing it being delivered is very fulfilling.

In March 2019 I was also appointed Deputy Finance Director and I will become the Group’s Finance Director in August 2019, succeeding Ben Stevens, an outstanding FD who has been instrumental in ensuring the company has, over many years, delivered consistent earnings and dividend growth.

My decision to join BAT in Brazil in 1992 was an easy one to make. The company is seen as a reference of excellence back home and I knew it would provide a perfect environment to learn and develop.

That’s certainly been the case in all the various national, regional and global leadership roles I had before I joined the Management Board in 2014 as Business Development Director.

One of the things I still find so interesting about BAT is the diversity of the business – the many different cultures you experience as well as the range of markets, each of which has its own challenges and opportunities. Prior to my current role, I was Regional Director of Europe and North Africa, a truly fascinating region and one where, as well as maintaining a successful combustibles business, there are great opportunities for our portfolio of potentially reduced-risk products.

I have had an amazing personal journey at BAT. And having been involved in transformational initiatives for the company, such as programmes to establish BAT as a globally-integrated enterprise and various business acquisitions, I am very excited about the future that lies ahead for our company.

Nationality: Brazilian

Career to date

  • 1992: Joins Souza Cruz in Brazil and experiences various finance roles across the business, including in Marketing, Operations and Leaf
  • 2003: Becomes Finance Director for BAT Venezuela and, in 2005, for BAT Colombia as well
  • 2006: Appointed Management Finance Controller in London
  • 2007: Becomes Group Head of Operations Finance
  • 2010: Takes on first senior regional role as Regional Finance Controller – Eastern Europe
  • 2012: Appointed Group Finance Controller
  • 2014: Joins the Management Board as Business Development Director
  • 2016: Appointed Regional Director, Western Europe
  • 2018: Third Management Board role as Regional Director, Europe and North Africa
  • 2019: Appointed Director, Group Transformation and Deputy Finance Director. Tadeu will become the Group’s Finance Director in August 2019


  • Degree in electrical engineering from the Universidade Federal do Rio de Janeiro
  • MBA at the COPPEAD Graduate School of Business in Brazil and the ESSEC Business School in France

Personal interests

I am married with two sons and we love the cultural life here in London, especially going to the theatre and watching musicals. I am a big football fan and a season-ticket holder at Arsenal. My son and I love motor racing, especially F1, so I was especially delighted when BAT announced a new global partnership with McLaren in January 2019.