Our leadership team
BAT’s Management Board, chaired by our Chief Executive, is responsible for overseeing the implementation of the Group’s strategy and policies set by the Board, and for creating the framework for the day-to-day operation of the Group’s operating subsidiaries.
Tadeu became Chief Executive on 15 May 2023. He joined the Group in 1992 and joined the Management Board as Director, Business Development in 2014.
Interim Finance Director, and Director, Digital and Information
Javed joined the Management Board as Director, Digital and Information, on 1 April 2022 and was appointed Interim Finance Director on 15 May 2023. He joined the Group in 1996 and, prior to joining the Management Board, was Area Director for Middle East, South Asia and North Africa.
Director, Legal and External Affairs and General Counsel
Jerome was appointed Director, Legal and External Affairs and General Counsel in May 2015, having joined the Management Board as Group Corporate and Regulatory Affairs Director in January 2015.
Luciano joined the Management Board as Regional Director, Americas and Sub-Saharan Africa (AmSSA) on 1 January 2019. He became Director, Combustibles on 1 April 2023.
Regional Director, Asia-Pacific, Middle East and Africa
Michael joined the BAT Management Board on 1 September 2020 in the role of Regional Director, Asia-Pacific and Middle East. He was previously Area Director for Asia-Pacific and Global Travel Retail. He became Regional Director, Asia-Pacific, Middle East and Africa on 1 April 2023.
Zafar Khan became a member of the Management Board as Director, Operations, on 1 February 2021, having previously been Group Head of New Categories Operations.
Hae In Kim
Director, Talent, Culture and Inclusion
Hae In joined the Management Board as Director, Talent and Culture Designate on 1 January 2019. She became Director, Talent and Culture on 1 April 2019. Her role title changed to Director, Talent, Culture and Inclusion on 1 November 2020.
Director, New Categories
Paul became Director, New Categories, a new role on the Management Board, on 1 January 2019. He was most recently Regional Marketing Manager, Asia-Pacific and Middle East.
President and CEO, Reynolds American Inc.
Guy was appointed as President and CEO of Reynolds American Inc. on 1 September 2020, having joined the Management Board as Regional Director, Asia-Pacific and Middle East on 1 January 2019.
Regional Director, Americas & Europe
Fred joined the Management Board at BAT on 1 April 2023 as Regional Director for the Americas & Europe. His previous roles include being Area Director for Central Europe South and General Manager of BAT Japan.
Dr James Murphy
Director, Research and Science
James assumed the role of Director, Research and Science, reporting to the Chief Executive, on 1 March 2023. James has been with the BAT Group for more than 17 years in various senior roles including, most recently, Executive Vice President, U.S. Scientific Research & Development.
Chief Transformation Officer
Johan was appointed Regional Director, Europe and North Africa on 1 January 2019 (known as Europe from 1 January 2022). He joined the Management Board in 2014 and has held a range of roles within BAT. He became the Group’s first Chief Transformation Officer on 1 April 2023.
Chief Growth Officer
Kingsley was appointed Chief Growth Officer on 1 September 2022. He joined the Management Board in 2012 and has held various roles since then – most recently as Chief Marketing Officer.