Management Board
Our leadership team
BAT’s Management Board, chaired by our Chief Executive, is responsible for overseeing the implementation of the Group’s strategy and policies set by the Board, and for creating the framework for the day-to-day operation of the Group’s operating subsidiaries.
Jack Bowles
Chief Executive
Jack became Chief Executive on 1 April 2019. He joined the Group in 2004 and became Chairman of BAT France in 2005. Jack joined the Management Board as Regional Director for Western Europe in 2009.
Tadeu Marroco
Finance and Transformation Director
Tadeu became Finance Director on 5 August 2019. He joined the Group in 1992 and joined the Management Board as Director, Business Development in 2014. His role title changed to Finance and Transformation Director in February 2021.
Jerome Abelman
Director, Legal and External Affairs and General Counsel
Jerome was appointed Director, Legal and External Affairs and General Counsel in May 2015, having joined the Management Board as Group Corporate and Regulatory Affairs Director in January 2015.
Luciano Comin
Regional Director, Americas and Sub-Saharan Africa
Luciano joined the Management Board as Regional Director, Americas and Sub-Saharan Africa (AmSSA) on 1 January 2019. He was previously Regional Head of Marketing for AmSSA.
Michael Dijanosic
Regional Director, Asia-Pacific and Middle East
Michael joined the BAT Management Board on 1 September 2020 in the role of Regional Director, Asia-Pacific and Middle East. He was previously Area Director for Asia-Pacific and Global Travel Retail.
Javed Iqbal
Director, Digital and Information
Javed joined the Management Board as Director, Digital and Information, on 1 April 2022. He joined the Group in 1996 and, prior to joining the Management Board, was Area Director for Middle East, South Asia and North Africa.
Zafar Khan
Director, Operations
Zafar Khan became a member of the Management Board as Director, Operations, on 1 February 2021, having previously been Group Head of New Categories Operations.
Hae In Kim
Director, Talent, Culture and Inclusion
Hae In joined the Management Board as Director, Talent and Culture Designate on 1 January 2019. She became Director, Talent and Culture on 1 April 2019. Her role title changed to Director, Talent, Culture and Inclusion on 1 November 2020.
Paul Lageweg
Director, New Categories
Paul became Director, New Categories, a new role on the Management Board, on 1 January 2019. He was most recently Regional Marketing Manager, Asia-Pacific and Middle East.
Guy Meldrum
President and CEO, Reynolds American Inc.
Guy was appointed as President and CEO of Reynolds American Inc. on 1 September 2020, having joined the Management Board as Regional Director, Asia-Pacific and Middle East on 1 January 2019.
Dr. David O’Reilly
Director, Scientific Research
David was appointed Director, Scientific Research on 1 January 2019, having joined the Management Board as Group Scientific Director in 2012.
Johan Vandermeulen
Regional Director, Europe
Johan was appointed Regional Director, Europe and North Africa on 1 January 2019 (known as Europe from 1 January 2022). He joined the Management Board in 2014 and has held a range of roles within BAT.
Kingsley Wheaton
Chief Growth Officer
Kingsley was appointed Chief Growth Officer on 1 September 2022. He joined the Management Board in 2012 and has held various roles since then – most recently as Chief Marketing Officer.