Sue Farr was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director in February 2015. She is a member of the Nominations and Remuneration Committees.
Sue brings considerable experience in marketing, branding and consumer issues to the Board. She spent seven years working for the British Broadcasting Corporation (BBC) as their Director of Marketing and Communications. She is also the former Chairwoman of both The Marketing Society and the Marketing Group of Great Britain.
With an extensive career in corporate communications, in both agency and large private and public sector organisations, Sue was voted Advertising Woman of the Year in 1997, a Women in Advertising and Communications, London (WACL) Woman of Achievement in 1998 and awarded The Marketing Society's ‘Grand Prix' in 1998. She was awarded an Honorary Doctorate by the University of Bedfordshire in 2010 in recognition of her services to Marketing and Communications.
Sue is a Non-Executive Director of Accsys Technologies plc, Helical plc and Unlimited Group Ltd. Until July 2020, Sue was Special Advisor to the Chime Group, where she previously served as Director of Strategic and Business Development from 2003 until 2015. She was previously a Non-Executive Director of Dairy Crest plc, Millennium & Copthorne Hotels plc and New Look.