Sue Farr was appointed to the Board of British American Tobacco p.l.c. as a Non-Executive Director in February 2015. She is a member of the Nominations and Remuneration Committees.
Sue brings considerable experience in marketing, branding and consumer issues to the Board. She spent seven years working for the British Broadcasting Corporation (BBC) as their Director of Marketing and Communications. She is also the former Chairwoman of both The Marketing Society and the Marketing Group of Great Britain.
Sue is a Special Advisor at Chime Communications, where she was Director of Strategic and Business Development from 2003 until 2015. She is also a Non-Executive Director of Accsys Technologies plc and Helical plc. She was previously a Non-Executive Director of Dairy Crest plc, Millennium & Copthorne Hotels plc and New Look, the global fashion retailer.
With an extensive career in corporate communications, in both agency and large private and public sector organisations, Sue was voted Advertising Woman of the Year in 1997, a Women in Advertising and Communications, London (WACL) Woman of Achievement in 1998 and awarded The Marketing Society's ‘Grand Prix' in 1998. She was awarded an Honorary Doctorate by the University of Bedfordshire in 2010 in recognition of her services to Marketing and Communications.
Sue, who was educated at the University of Reading, lives in London with her husband.