Leadership at BAT

Delivering our strategy

As we continue on our Transforming Tobacco journey, it is important that the skillset and focus of the people leading our business reflect the environment we are operating in today.

The diversity, expertise and experience of the people on our Main Board and Management Board are key in enabling us to continue to deliver our strategy and capitalise on the great opportunities that lie ahead.

Main Board

Our Main Board is collectively responsible to shareholders of the company for the Group’s performance, strategic direction, values and governance. It provides the leadership necessary for the Group to meet its performance objectives within a robust framework of internal controls.

Members of the Main Board come from a range of different industry and professional backgrounds, with varied experience and expertise aligned to the needs of our business. Currently, 30% of our Main Board is female, with seven different nationalities represented.

The Main Board has three principal Board Committees to which it has delegated certain responsibilities – the Audit Committee, Remuneration Committee and Nominations Committee – each with its own terms of reference. You can find out more about the Board here.

Management Board

BAT’s Management Board, comprised of senior leaders at BAT, has a combined total of more than 300 years’ industry experience. It is made up of nine nationalities with 14% female representation.

It is chaired by the Chief Executive and is responsible for overseeing the implementation of the Group’s strategy and policies set by the Main Board, as well as creating the framework for the day-to-day operation of the Group’s operating subsidiaries.

The Management Board also oversees the development and management of talent within the Group’s regions and functions, and monitors progress against our key objectives and performance indicators.

The culture of BAT has always been about developing talent from within; stretching and supporting high-performing managers who will lead the delivery of our strategy.

In 2018, over 92% of our senior appointments, including that of our Chief Executive, Jack Bowles, were drawn from people already within the business. Jack has gained a wealth of experience with BAT since joining the Group in 2004 and has been on the BAT Management Board since 2009.

Evolving roles

As we accelerate the transformation of BAT into an even stronger, simpler and faster multi-category tobacco and nicotine products company, two new Management Board roles have been created.

Our new Director of New Categories has end-to-end accountability for driving growth, innovation, world-class brand building and consumer insights for our potentially reduced-risk products.

Our new Director of Digital and Information is responsible for driving digital transformation across the Group and enhancing our digital consumer capabilities.

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