Our CMO discusses McLaren partnership

Our CMO discusses McLaren partnership

Our new global partnership with Formula One giants McLaren has been making headlines since it was announced on Monday.

The multi-year partnership is focused on accelerating BAT’s transforming tobacco agenda, at the heart of which is our commitment to providing a portfolio of potentially reduced-risk products (PRRPs), which can deliver a “better tomorrow” for our consumers.

As part of the agreement, BAT will work closely with McLaren Applied Technologies, collaborating and sharing technology expertise; including batteries, advanced materials and design. The two companies will share best practice, processes, innovation, know-how and mutual experience.

Among the coverage since the announcement was a live TV interview on Sky News in the UK where our Chief Marketing Officer, Kingsley Wheaton talked about what the deal means to BAT.

“This is a global technology partnership with McLaren, with which to accelerate our Transforming Tobacco story”, Kingsley told Sky News Business Presenter, Ian King.

“That Transforming Tobacco story is about giving consumers alternative ways to enjoy tobacco and nicotine and gradually move them from combustible cigarettes to a new range of products. And we believe the outcome of that will be, for BAT and for our consumers, a better tomorrow.”

Talking about the technology sharing agreement with McLaren, Kingsley added: “McLaren has an applied technologies unit. What are they good at? Battery technology, aerodynamics, advanced materials. These are all things we need to be able to give our consumers more satisfying products.”

You can read our media release on the partnership with McLaren here.