Innovating to lead the transformation of tobacco use
Our commitment to offering adult smokers a choice of potentially reduced-risk products is reflected in the progress we are making in tobacco heating products.
Tobacco heating products (THPs) are devices that heat tobacco to generate a nicotine-containing aerosol with a tobacco taste which the user inhales.
Because the tobacco is only heated and not burned, the resulting aerosol can potentially contain substantially lower levels of the toxicants found in the smoke produced when tobacco is burned. This provides one indication that THPs have potential reduced-risk properties compared with conventional cigarettes.
Not all THPs are the same and we have different types in our portfolio.
Our flagship THP – glo – comprises a battery-powered device that heats specially-designed tobacco sticks to approximately 240 degrees Celsius. This process produces a nicotine containing aerosol with a tobacco taste which the user inhales.
glo was designed in the UK through a process that involved more than 100 experts across five continents, including scientists, engineers, product designers, tobacco specialists and toxicologists.
The glo device is one unit, with one button, making it simple and intuitive to use. As the tobacco sticks aren’t burned, no ash is produced.
We launched glo in the Japanese city of Sendai in December 2016 and we’re delighted with the progress it’s made since then. glo rolled out nationally in October 2017. In 2019 in Japan, which accounts for around 70% of global industry volume, BAT’s volume share grew to 5.0%, an increase of 60bps on 2018, while our THP category volume share reached 19.6%.
We’re also making good progress in other launch markets and our THPs were available in 17 markets at the start of 2020 with further expansion planned for the rest of the year.
glo Hyper features our advanced induction heating technology along with our signature boost feature that has a rapid heat up time and delivers an intense tobacco experience. glo Hyper is specifically designed and optimised to work with the new Neo demi-slim range. The Neo demi-slim consumables contain 30% more tobacco than the existing Neo sticks, offering an elevated taste experience in a range of flavours.