News Release

British American Tobacco acquires UK e-cigarette company Ten Motives

29 April 2016

British American Tobacco (BAT) is pleased to announce that it has completed the acquisition of 100% of Ten Motives, a UK based e-cigarette business with particular strength in traditional grocery and convenience channels.

Commenting on the acquisition, Kingsley Wheaton, BAT’s Managing Director of Next Generation Products, said:

“This is an exciting acquisition for British American Tobacco which further strengthens our UK Next Generation Products (NGP) business and complements our existing product portfolio. We are seriously committed to the NGP category, and this acquisition is another big step on our journey.”

Ten Motives supplies e-cigarettes to Tesco, Sainsbury's, WHSmith, The Co-op and directly to consumers through its two websites and six retail outlets.

Notes to editors

Next Generation Products (NGP) is a Division of the BAT Group. The BAT Group has invested over £500 million in the past five years in developing a world leading portfolio of products in the NGP category.

The BAT Group’s ambition is to lead the NGP category worldwide, by giving consumers a choice of outstanding Next Generation Products, encompassing Tobacco Heating, Vapour and Licensed Medicinal Products.


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