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News Release

British American Tobacco to acquire TDR

01 June 2015

British American Tobacco to expand its business in Central Europe

British American Tobacco (“BAT”) has signed an agreement to acquire TDR d.o.o. and other tobacco and retail assets (“TDR”) from Adris Grupa d.d. (“Adris”) for a total enterprise value of €550 million. 

TDR is the leading independent cigarette manufacturer in Central Europe with a market leading position in Croatia and a position of scale in Bosnia and Serbia which will provide BAT with the opportunity to significantly grow its business in the region.

By combining its existing business in the region together with TDR, BAT expects to benefit from highly skilled people, well established brands, enhanced regional leaf processing capabilities, a local high quality factory and print facility and strong relationships with distributors and retailers in these markets.

As part of the transaction BAT has committed to keeping TDR’s manufacturing facility in Kanfanar, Croatia operational for at least five years following completion of the acquisition.  

The transaction represents a multiple of approximately 12.5 times (based on TDR’s financial year ending 31 December 2014 EBITDA of approximately €44 million).

Nicandro Durante, BAT’s Chief Executive, commented: “This is an exciting acquisition for BAT, which will provide immediate scale in three core markets of Croatia, Bosnia and Serbia and establishes a sustainable platform to grow our business in Central Europe”.

The proposed acquisition is subject to a number of anti-trust approvals and Adris shareholder consent. The transaction is expected to complete in October 2015.


British American Tobacco Press Office
Will Hill / Anna Vickerstaff
+44 (0) 20 7845 2888 (24 hours)  | @BATPress 

Investor Relations
Mike Nightingale / Rachael Brierley
+44 (0) 20 7845 1180 / 1519


Press Office
Anna Vickerstaff
+44 (0) 20 7845 2888 (24 hours)  | @BATplc 

Investor Relations
Mike Nightingale: +44 (0)20 7845 1180
Victoria Buxton: +44 (0)20 7845 2012
William Houston: +44 (0)20 7845 1138
John Harney: +44 (0)20 7845 1263


British American Tobacco is the world's second largest quoted tobacco group by global market share, with brands sold in more than 200 markets. We have five Global Drive Brands - Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans - and over 200 brands in our portfolio. We hold robust market positions in each of our regions and have leadership positions in more than 60 markets.

BAT is being advised by Baker & McKenzie and EY in relation to the transaction.