Oral tobacco and nicotine products

Traditional products providing a modern alternative to conventional cigarettes

Our oral tobacco and nicotine products, in Scandinavia and in the larger U.S. market, provide further potentially reduced-risk product alternatives.

What are oral tobacco and nicotine products?

Oral tobacco and nicotine products remain popular in countries such as Sweden, Norway and the U.S, where we have a number of brands.

Our oral tobacco and nicotine brands:

Oral tobacco brands

Products include snus, moist snuff and tobacco-free nicotine pouches all of which are placed under the lip so that the nicotine can be absorbed by the body.

Our products


Today, BAT sells snus in various forms:

  • loose snus that the user forms into portions
  • pre-moulded snus portions
  • loose snus prepacked into small pouches.

We have long sold snus in Sweden and Norway through our Fiedler & Lundgren business whose brands include Granit and Mocca.

We further enhanced our range in 2017 with the acquisition of Winnington, the maker of Epok, a white tobacco pouch snus, one of the fastest growing segment across the markets. In 2018 we launched Lyft, which contains nicotine but no tobacco.

With the acquisition of Reynolds American Inc. (RAI) in July 2017, we significantly increased the size of our oral tobacco and nicotine products range with the addition of leading snus and moist snuff brands in the U.S.

The R.J. Reynolds Tobacco Company introduced Camel snus, a premium pouched snus product in 2006 and now markets it nationwide.

Moist snuff

The RAI companies also include the second largest smokeless tobacco manufacturer in the U.S., American Snuff Company, LLC, which offers consumers a range of differentiated oral tobacco products, primarily moist snuff. Its range includes Grizzly, its flagship moist snuff brand and one of the best-selling brands in the category, and the premium moist snuff brand, Kodiak.

Nicotine replacement therapy products

RAI companies Niconovum USA, Inc. and Niconovum AB market nicotine replacement therapy products in the United States and Sweden respectively, under the Zonnic brand. Zonnic nicotine replacement therapy gum is available in approximately 40,000 retail outlets across the U.S. In Sweden, Zonnic products include tobacco-free nicotine pouches.