British American Tobacco - Policies, principles and standards

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Policies, principles and standards

The guidelines that govern our business

This page is not a complete description of Group policies and standards, but offers an overview of those likely to be of particular interest to stakeholders, with links to the documents.

Standards of Business Conduct

Our Standards of Business Conduct are an integral part of the Group’s governance and, together with our Business Principles, underpin our commitment to high standards of corporate responsibility. The Standards apply to all Group companies and employees and require high standards of behaviour and integrity wherever our businesses operate. Each company is required to adopt them or local policies which reflect them and each employee is expected to know and comply with their provisions. Each General Manager and Head of Function must sign a letter annually confirming compliance and continuous information on performance against the Standards is gathered and reported quarterly to the Board Audit Committee.

Standards of Business Conduct 2020 (2.0 mb)

See also Standards of Business Conduct

See also Stakeholder engagement

Framework for Corporate Social Responsibility

Stakeholders in dialogue also helped British American Tobacco p.l.c. to develop our Business Principles into a Framework for CSR. We believe this may provide a blueprint for a responsible tobacco business and a basis for ongoing stakeholder dialogue. Within the Framework, each Core Belief offers three areas of responsibility, which attempt to address the nature of appropriate contributions for a commercial organisation:

Framework for Corporate Social Responsibility

International Marketing Principles

Our International Marketing Principles (IMP) set down detailed guidance on all aspects of our marketing of our conventional combustible tobacco products and our portfolio of reduced-risk*† products – from print, billboards and electronic media to promotional events, packaging and sponsorship. Central to the IMP is our long-held commitment to ensuring that no marketing activity is directed at, or particularly appeals to, youth. The IMP are globally applicable and in some countries exceed the requirements of local laws. Adherence by our companies forms part of our regular internal audit process, supported by annual self-certification by management and Audit Committee review. We publicly report any instances of incomplete adherence each year.

International Marketing Principles (1.5 mb)

Employment Principles

Our Employment Principles build on our commitment to good employment practices and workplace related human rights. They set out a common approach to our companies’ development of policies and procedures, while recognising that each company must take account of local labour law and practice and the local political, economic and cultural context. All our companies have committed to the Employment Principles and, through our internal audit process, are required to demonstrate that they are embedding them in the workplace. Our auditing also monitors that our companies are strongly encouraging key suppliers to meet similar standards.

Employment Principles (105 kb) Opens in new window

Supplier Code of Conduct

Our Supplier Code of Conduct complements our Group Standards of Business Conduct by defining the minimum standards we expect our suppliers to adhere to in order to supply goods or services to BAT and any BAT Group company. This builds upon our long-standing commitment to operating to the highest standards of corporate conduct for both our own business operations and our wider supply chain. It also supports our continuing commitment to respect human rights and uphold international standards, including the United Nations Guiding Principles on Business and Human Rights and the Organisation for Economic Cooperation and Development Guidelines for Multinational Enterprises.

Supplier Code of Conduct (0.3mb) Opens in new window

See also Environmental and supply chain management

Group Environmental Policy

We accept that our companies’ operations affect the environment and we are committed to following high standards of environmental protection, adhering to the principles of sustainable development and protecting biodiversity.

Group Environment Policy (43 kb) Opens in new window

See also Environmental management

Group Circular Economy Position Statement

For BAT, adopting circular economy principles will deliver better products for our consumers, create efficiencies in our operations, offer our employees opportunities to innovate and reduce our overall environmental impact on the planet

Group Circular Economy Position Statement (47 kb) Opens in new window

See also Environmental management

Health and Safety Policy Statement

We aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises and to give a high priority to these activities. The Statement is backed by detailed specific requirements.

Health and Safety Policy Statement (31 kb) Opens in new window

See also Health and safety

Group Quality Policy Statement

BAT’s Group Quality Policy Statement formalises how we strive to deliver defect-free products, processes and capabilities that create sustainable value for our brands while exceeding the expectations of adult consumers. It is the responsibility of the BAT leadership team at all levels to ensure the understanding and implementation of this policy by providing the necessary processes, practices, procedures, resources, and training.

Group Quality Policy Statement (70 kb) Opens in new window

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.