Career development

Progressing talented people so they thrive

Our leadership teams the world over demonstrate our commitment to promoting and developing the very best people, wherever they are from.

And as you’d expect from a leading global business, we offer highly competitive rewards for success, invest heavily in training and development and offer truly international career opportunities.

Our global talent strategy aims to create a legacy of leaders. We focus on driving high performance and the development of leadership capabilities to help our people realise their full potential. We do this by providing the right job experiences, opportunities to learn from others and through our global learning and development portfolio.

We place a lot of emphasis on creating a coaching culture, as we believe that training and development should take place as close as possible to the work being done. We also think that coaching is the right way to develop leaders at all levels, to share knowledge and to build better business solutions.

Global graduate initiatives

2017 saw the introduction of our new Global Graduate Academy: an intensive two-week programme focusing on accelerating the development of commercial leadership in our next generation of leaders. Over two cohorts during the year, 108 global graduates from 37 countries came together in London for a challenging and interactive learning experience, supported by senior leaders from across the business.

And in 2018, we held the Group’s first global graduate competition – Battle of Minds – which saw people compete to win internships at BAT and received a global social media reach of 35 million people.

Performance management

Our performance management system is designed to support employees’ regular performance reviews, helping them track their performance against individual goals and their contribution to the Group’s values, strategy and ambitions.

It encourages employees and managers to think about performance management throughout the year, not only at the start and end of the annual cycle. Using a streamlined and logical approach to objective setting and assessment helps differentiate more clearly between those who are falling short, those who are meeting their goals and those whose performance is genuinely outstanding.