Corporate behaviour

A culture of integrity

We are committed to operating to the highest standards of corporate conduct and transparency.

Corporate behaviour

How are we working to build trust through our behaviour?

Raising standards, leading the industry

Acting responsibly and with integrity wherever we operate underpins our whole approach and forms the foundation of our culture and values as a company.

We’ve been focusing on corporate behaviour issues for a long time and this is reflected through the many good practices embedded across our business. For example, our environmental policy and management, social reporting and approach to labour practice and human rights were again recognised as industry-leading in the 2018 Dow Jones Sustainability Indices.

Corporate behaviour is also one of the three key areas of our sustainability agenda, along with harm reduction and sustainable agriculture and farmer livelihoods.

Our Standards of Business Conduct (SoBC) is our core policy document covering areas such as whistleblowing, bribery and corruption, illicit trade, respect in the workplace, human rights, and political and charitable contributions. This is complemented by the Supplier Code of Conduct, which clearly defines the minimum standards we expect of all our suppliers, our Principles for Engagement and International Marketing Principles as well as supporting procedures, including our Third-Party Anti-Bribery and Corruption (ABAC) Procedure.

We’re always working to remain at the forefront of best practice and build upon our approach to meet new challenges and opportunities. For example, we’ve made good progress recently in strengthening our management of human rights, such as through the updates to our Supplier Code of Conduct, in 2018 to include additional human rights provision.

In addition, in 2018 we have published our latest Harm Reduction Focus Report, which outlines what we consider to be key principles of an effective regulatory framework for PRRPs and our approach to responsible marketing of these products.

Our approach

Conducting our affairs with honesty, integrity and transparency is key if we are to continue to develop as a responsible, successful and sustainable business. Our corporate behaviour approach is built on:

  • Delivery with integrity: We’re committed to sustaining a culture of integrity. Our business standards should never be compromised for the sake of results.
  • Protecting human rights: We respect the rights of people across our entire supply chain and our own operations. We have an integrated approach to protecting human rights.
  • Marketing responsibly: We are committed to marketing all our tobacco and nicotine products responsibly and only to adult consumers.
Sustainable Marketplace Video
Corporate behaviour

A day in the life of our employees in their work to fight tobacco trafficking and address youth smoking.

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