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Our Purpose

Watch: Our purpose – A Better Tomorrow™

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business


Vuse becomes the number one global vaping brand

BAT announced that Vuse is now the number one global vaping brand by value share.


Carbon-neutral Vuse is making waves

Thames voyage celebrates Vuse becoming first global carbon neutral vape brand - and highlights environmental ambition.

Watch: BAT at Barclays Global Consumer Staples Conference

Our Chief Executive Jack Bowles discussed BAT’s A Better Tomorrow transformation at the Barclays Global Consumer Staples Conference on Wed Sep 8. Click for presentation slides, webcast playback and transcript.

Quarterly Science Updates

Packed with videos, infographics, and articles, these updates showcase the world-class science that is helping us build A Better Tomorrow™.
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Building A Better Tomorrow™. Responsibly.

Watch as our Chief Marketing Officer, Kingsley Wheaton discusses BAT’s transformation journey.

Watch our Half-Year Results summary

Our animation runs through some of the highlights of our Half-Year Report for the six months to 30 June 2021.

Btomorrow Ventures: driving our transformation

Our corporate venture arm is on a mission to access world-class ideas, offerings, capabilities and talent.

Focus on innovation

How science and innovation are building A Better Tomorrow™

World-class science
World-class science

Using science to increase understanding

World-class science

Science and innovation are at the heart of our transformational journey as we continue to build A Better Tomorrow™ by reducing the health impact of our business. Hear from our Director of Scientific Research, Dr David O’Reilly

Sustainability spotlight

Our moves to a more sustainable future will be catalysed by our people, culture and ethos

What ESG means to BAT

ESG at BAT means building A Better Tomorrow™ not just for us, but for all our stakeholders.

Accelerating our sustainability progress

Q&A with Jennie Galbraith, our Group Head of Environment, Social and Governance, discussing the step-change in BAT’s sustainability ambitions.

Protecting human rights

Respecting and recognising fundamental freedoms.


Our progress and reports

Follow the growing momentum of our transformation in our suite of reports

Annual reporting

View our latest Annual Report as a PDF download, and access previous years' reports.

Sustainability reporting

Our ESG Report outlines how we are putting sustainability front and centre of our business.

Science & Innovation Report

This Science & Innovation Report showcases our latest scientific research into New Category products.

Latest stories and features

GBS Team in Croatia
News feature 09 September 2021

BAT in Top 20 Most Admired Shared Services Organisations (SSOs) for third year running

For the third year in a row, BAT’s Global Business Solutions (GBS) has been recognised as one of the world’s Top 20 Most Admired Shared Services Organisations (SSOs) by SSON Analytics.

CR Reporting Awards 2021
News feature 23 August 2021

BAT wins 2nd runner-up for best ESG Report globally

Our leading approach to ESG reporting has once again been recognised at the prestigious Corporate Register (CR) Reporting Awards.

Lisa Smith
News feature 16 August 2021

BTV’s Lisa ranked in top 100 corporate venturing ‘powerlist’

BAT’s corporate venture arm, Btomorrow Ventures (BTV) and its Managing Director Lisa Smith have been named in a prestigious ranking.