Our leadership team
The Management Board, chaired by the Chief Executive, is made up of the Finance Director along with the executives below.
The Management Board is responsible for overseeing the implementation of the Group’s strategy and policies set by the Board, and for creating the framework for the day-to-day operation of the Group’s operating subsidiaries.
Jerry was appointed Director, Legal and External Affairs and General Counsel in May 2015, having joined the Management Board as Group Corporate and Regulatory Affairs Director in January 2015. He has been with the Group for over 15 years and has held a number of roles in Legal. Jerry was Regional General Counsel, Asia-Pacific from 2010 to 2014, before becoming Assistant General Counsel – Corporate and Commercial. Jerry was a member of the Board of Reynolds American Inc. (RAI) from February 2016 until the acquisition of RAI in July 2017.
Marina was appointed to a new role on the Management Board – Director, Digital and Information – in January 2019. This role is responsible for driving digital transformation across the Group and further enhancing the Group’s digital consumer experience capabilities. Marina joined British American Tobacco as Chief Information Officer (CIO) in 2018 having previously served as Global CIO and Global Business Services SVP at Anheuser-Busch InBev, where she was responsible for information technology transformation, including consumer digital marketing.
Luciano Comin was appointed Regional Director, Americas and Sub-Saharan Africa in January 2019. He joined British American Tobacco as a Management Trainee in Argentina in 1992 and during his career with the Group has gained broad experience in a wide range of roles, including Marketing Director in Venezuela, Marketing Director in Mexico and General Manager of BAT Mexico. Luciano was also Regional Marketing Manager for Western Europe and then Regional Head of Marketing, Americas and Sub-Saharan Africa before his appointment to the Management Board.
Alan was appointed to the Management Board as Group Operations Director in March 2013. He joined the Group in 1988 and has held various roles in manufacturing, supply chain and general management. Alan previously held the position of Group Head of Supply Chain.
Giovanni joined the Management Board of British American Tobacco in June 2011. He is an international human resources executive with wide experience from senior roles at Procter & Gamble and Ferrero, where he was Chief Corporate Officer.
As part of Management Board changes announced in December 2018, Giovanni will leave the Group on 1 April 2019 and will be succeeded by Hae In Kim. During his eight years as HR Director, Giovanni has built a world-class HR team and made great progress in building the capabilities required to enable the acceleration of our transformation.
Hae In was appointed Director, Talent and Culture Designate in January 2019 and will succeed Giovanni Giordano, currently Director, Group Human Resources, on 1 April 2019. She was previously Group Head of Talent and Organisational Effectiveness and has held several other senior HR roles in British American Tobacco, including Regional HR Director, Asia-Pacific and HR Director, Japan and North Asia. Prior to joining the Group, Hae In gained experience at Samsung, IBM Consulting Services and PwC.
Paul was appointed Director, New Categories, a new role on the Management Board, in January 2019. This role, reporting directly to the Chief Marketing Officer, has end-to-end accountability for driving growth, innovation, world-class brand building and consumer insights for the Group’s potentially reduced-risk products. Paul has been with the Group for 13 years in various senior roles, including Regional Marketing Manager, Asia-Pacific and Middle East; Area Director, East Asia; and Global Head of Marketing Futures. Before joining BAT, Paul held senior marketing roles at Unilever and Kimberly-Clark.
Tadeu was appointed to a new Management Board role – Director, Group Transformation – in January 2019. He will work closely with the CEO Designate during a key phase in our transformation to further simplify our structure and processes. Tadeu joined the Management Board as Director, Business Development, in September 2014 and was appointed Regional Director, Western Europe in December 2016, a position he held until January 2018 when a new regional structure came into effect and he became Regional Director, Europe and North Africa. He joined British American Tobacco in Brazil over 20 years ago and his previous roles include Regional Finance Controller, EEMEA, and Group Finance Controller.
Guy Meldrum was appointed Regional Director, Asia-Pacific and Middle East in January 2019. Previously Area Director, Australasia Area, Guy joined BAT in 1992 and has held several senior roles in the Group including Area Director, North Asia Area and Marketing Director, Russia.
In his role as Director, Research and Science, David is focused on the scientific research and engagement required to support the continuing transformation of our product portfolio. David has been with British American Tobacco for over 20 years and has held various positions in Group R&D. He has led R&D’s focus on potentially reduced-risk products and was also Head of International Public Health and Scientific Affairs, responsible for engagement with the scientific, medical and public health communities. David joined the Management Board in January 2012 as Group Scientific Director.
Ricardo became President and CEO of Reynolds American Inc. (RAI) in January 2018. He was appointed to the Management Board as Regional Director for the Americas in January 2013. Ricardo joined Souza Cruz in May 1989 and has held various roles including Marketing Director of our Malaysian business, Regional Marketing Manager for the Americas, General Manager in France and Global Consumer Director. Ricardo was a member of the Board of RAI from December 2014 until the acquisition of RAI in July 2017. He is a member of the Chief Marketing Officer (CMO) Council North America Advisory Board.
Naresh was appointed Director, Business Development in December 2016 with responsibility for Group Strategy and Planning, IT, Global Business Services and Enterprise Operating Model Transformation. His broad experience includes marketing roles in India, Indonesia, West Africa and Australasia. He was Marketing Director for BAT Japan and then its General Manager. After a period as Group Head of Strategy and Planning, he joined the Management Board as Director, Group Business Development in 2012 before being appointed Regional Director for Western Europe in January 2013.
As part of Management Board changes announced in December 2018, the role of Director, Business Development will cease to exist and Naresh will leave the Group in the second quarter of 2019 following a highly successful 18-year career with BAT. His responsibilities at board level will move to the newly-created roles of Director, Digital and Information and Director, Group Transformation.
Johan was appointed Regional Director, Europe and North Africa in January 2019. He joined the Management Board as Regional Director for Eastern Europe, Middle East and Africa in September 2014, a position he held until 1 January 2018 when a new regional structure came into effect and Johan became Regional Director, Asia-Pacific and Middle East. He has been with British American Tobacco for more than 25 years and his previous roles include General Manager in Russia, General Manager in Turkey and Global Brand Director for the Kent brand.
Kingsley became Chief Marketing Officer in January 2019 after seven years on the Management Board in a range of roles. He joined the Group in 1996 and held a number of positions in Marketing, including, Marketing Director in Nigeria and Russia, where he was also General Manager. He was Global Brand Director responsible for the Kent and Vogue brands, before joining the Management Board in 2012 as Corporate and Regulatory Affairs Director. In January 2015 Kingsley was appointed Managing Director, Next Generation Products, before taking on his previous role on the Management Board – Regional Director, Americas and Sub-Saharan Africa – in November 2017.