British American Tobacco - Conditions of use

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Conditions of use


This website is operated by British American Tobacco p.l.c.. Please read these terms and conditions of use ("conditions of use") carefully. By accessing this website you agree to be bound by them. If you do not agree to be bound by these conditions of use you should not access or view this website.

British American Tobacco p.l.c. reserve the right to update these conditions of use at any time at its discretion, and the date these conditions of use were last updated is displayed at the bottom of this webpage. You are advised to review the website conditions of use each time you use the website as you will be deemed to have accepted updates if you continue to use the website after they have been posted.

To make these conditions of use easier to read, we use a few definitions. The terms “BAT”, “we”, “us” and “our” are used to refer to British American Tobacco p.l.c. The terms “the Group” and “The BAT Group” are used to refer to British American Tobacco p.l.c. and the group of companies constituting its direct and indirect subsidiaries worldwide.

These conditions of use contain seven sections, including this introduction. Other sections below provide a disclaimer relating specifically to financial services, information on privacy, information on how we use online behavioural tracking (i.e. Cookies), information about the external links that appear on this website, general provisions, and company information. These conditions of use (including the disclaimer relating to financial information) are accessible from every page of this website.

Any enquiries or complaints which you have in relation to this website should be made by using the Contact us facility.

Financial information

The information, materials and data provided on this website are for general information purposes.  They do not directly or indirectly constitute investment advice nor are they an invitation, offer, solicitation, inducement or recommendation to acquire or dispose of any investment or to engage in any other transaction in the companies mentioned, including investing in shares or other securities, or any other products or services or otherwise dealing in these or entering into a contract with BAT or any other company.

The information, materials and data provided should not be relied upon in connection with any investment decision. They may contain forward-looking statements regarding the performance and financial condition of BAT or any other company. However, the past performance of BAT or any other company referred to on the website cannot be relied upon as a guide to its future performance. Actual results may differ materially from such forward-looking statements because of various risks, uncertainties and other factors. For example, rates of exchange may cause the value of underlying investments or products to go up or down and tax arrangements may change. All stock market based investment is exposed to a degree of risk and the price of shares and the income derived from them can go down as well as up and investors may not recoup the amount originally invested. You should always seek appropriate professional advice in relation to such matters.

Please see also the general disclaimer of liability under paragraph 6 of the section headed ‘General Provisions’ below.

Cookie Notice

Please see our Cookie Notice for information on BAT’s use of Cookies.

Links to external websites

This website includes links to external websites which are subject to their own terms and conditions and privacy policies. We are not responsible for the content of these external websites and we recommend that you familiarise yourself with the terms and conditions of such sites before you submit any information about yourself. These links are provided solely for convenience to you.

No endorsement of any party, products or services is expressed or implied and accordingly BAT cannot accept any liability for the accuracy of, or otherwise in relation to, any content or the security of any activity carried out on such other websites. You acknowledge and agree that we are not responsible or liable, directly or indirectly, for any damage, loss or cost caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on such linked websites. Your use of such websites is at your sole risk.

If you choose to access external websites using links provided on this website, these websites may set a cookie. BAT does not have any control over the use of such cookies and you should refer to the terms and conditions of use and cookie policy of the particular third party website for further information.

BAT Media Section and Brand Library

  1. The images contained in the BAT Digital Assets Media Section ("Media Section") and the images, ppt, video footage or other content in the BAT Brand Library (“Brand Library”) are protected by copyright and other applicable intellectual property rights. Except as expressly permitted by these conditions of use, you may not download, copy, reproduce, publish, display, modify, adapt, or use any image in the Media Section or Brand Library, in whole or in part, in any way whatsoever.
  2. You may only use images from the Media Section or Brand Library if you are a credentialed or professional member of the news media or communications industry.
  3. You may use images from the Media Section or Brand Library for commercial purposes only in connection with print or online news stories about BAT in established news media or on established news media official channels or pages.
  4. All your permitted use of images from the Media Section or Brand Library must be accompanied by the statement: "Copyright Notice" ‘© 2021 BAT. All Rights Reserved’."
  5. Without limiting the generality of the foregoing, the following constitute specific prohibited uses of the content within the Media Section or Brand Library:
    • You may not use the content from the Media Section or Brand Library in any context that disparages BAT or its brands, products, employees or the BAT Group.
    • You may not alter the content from the Media Section or Brand Library except for cropping of an image of up to a maximum of 10% of its original size or modifying a colour/ RGB image to be black and white or grayscale. Any other modifications to the images require British American Tobacco’s prior written approval.
    • You may not remove any notice of copyright, trademark, or other proprietary right from any place where it is on or embedded in any image or content from the Media Section or Brand Library.
    • You may not use the content from the Media Section or Brand Library for any commercial purpose not affiliated with British American Tobacco. 
    • You may not use content from the Media Section or Brand Library for any purpose that would impair BAT or BAT Group rights in the images (or any part thereof).
    • You may not sell, resell, license, or sublicense content from the Media Section or Brand Library.
  6. You acknowledge and agree that you are solely responsible for compliance with any local laws and regulations in connection with your use of the content from the Media Section or Brand Library and BAT gives no guarantees or warranties in respect of the same.
  7. BAT reserves the right to require you to change or discontinue use of an image from the Media Section or Brand Library at any time. You agree to comply with any such instructions promptly upon receipt of notice from British American Tobacco.
  8. Please contact BAT using the Contact Page with any queries you may have about the Media Section or Brand Library.

General provisions

  1. General
    This website is provided to you free of charge and, to the fullest extent permitted by law, without any warranties, express or implied, or guarantees unless specifically stated.

  2. Information
    The information contained in this website is intended for general information purposes only. Although BAT make reasonable efforts to update the information on this website, except as expressly provided for on this website, BAT is not responsible for the content or use of this website or any messages sent by you on this website via the contact pages and does not represent that the information is accurate, complete or up to date.

  3. Intellectual Property
    All material and content used as part of this website (including, but not limited to, text, images, web pages, sounds, software (including code, interface, and website structure), and video, and the look and feel, design, and compilation thereof) on this website are owned or licensed by BAT and protected by copyright, trade marks, and other intellectual property rights which are vested in BAT and / or its licensors. You acquire no rights in the website other than the limited right to use the website in accordance with these conditions of use.

    You may not reproduce, transmit, offer for sale or sell or distribute, adapt, translate, modify, bundle, merge, share, or otherwise make available to any person, or create derivative works of, over any medium, any part of this website or its content, or use it for commercial purposes. However, you are permitted to print out or download information and content from this website for your own personal, non-commercial use only.  Other than as stated in these conditions of use, you may not make any part of the website available as part of another website, whether by scraping, crawling, hyperlink framing on the Internet or otherwise unless you have been authorised to do so in writing by BAT.

    For terms specific to the Media Section and Brand Library, please see the section titled 'BAT BAT Media Section and Brand Library' above. To the extent there is any conflict between these General provisions and the BAT Media Section and Brand Library terms, the BAT Media Section and Brand Library terms shall prevail.

  4. Your Access and Use of the Website
    BAT do not guarantee that this website will be free from viruses, available, accessible, error-free, or uninterrupted. Although BAT take reasonable steps to secure the website, you acknowledge that the internet is not a completely secure medium. You are responsible for configuring your information technology, computer programmes and platform to access this website. You should use your own virus protection software. If you download any content to your computer or take the content from the website in any other way, you do so at your own risk. BAT will not be responsible for any damage to your computer or any of the information on it.

    You shall not use this website for any illegal purposes and in particular agree that you shall not send, use, copy, post or allow any posting which is defamatory or obscene or which is abusive, indecent or in breach of the privacy of any person. You agree not to send any unsolicited promotional or advertising material, spam or similar materials or any volume messages which may interfere with the operation of this website or with the enjoyment of this website by other visitors. You must not misuse this website by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to this website, the server on which this website is stored or any server, computer or database connected to this website. 

  5. Restriction, Suspension and Termination
    If you are in breach of these conditions of use BAT may suspend or block your access to this website and refuse to provide you with any further access to it. Any such restriction, suspension, or termination will be without prejudice to any rights that we may have against you in respect of your breach of these conditions of use.

    BAT reserves the right at any time and without notice to enhance, modify, alter, suspend, or permanently discontinue all or any part of this website and to restrict or prohibit access to it.

  6. No Warranties; No Liability
    BAT publishes this website “as is” and “as available” without any warranty of any kind, express or implied, as to the operation of the website, the accuracy of the information or the products or services referred to on the website (in so far as such warranties may be excluded under any relevant law).  Except in the case of personal injury or death caused by its negligence or for fraud or fraudulent misrepresentation or any other liability that cannot be excluded or limited as a matter of law, neither bat nor any other company in the BAT Group shall be liable for any losses or damage whether in contract, tort (including negligence) or otherwise and whether direct or indirect (including, without limitation direct or indirect loss of profits), consequential, incidental or special that may result from access or use of this website, howsoever arising.  Your sole remedy is to discontinue using this website.

  7. Indemnity
    You hereby agree to indemnify BAT against any costs, claims, losses and damages (including legal fees) incurred by or awarded against BAT arising out of or in connection with your misuse of this website or your breach of these conditions of use.

  8. Miscellaneous
    If any part of these conditions of use is found to be invalid, unlawful or unenforceable by a court of a competent jurisdiction, such part shall to that extent be severed from the remaining parts of these conditions of use which shall not be affected and remain in full force and effect.

    Any failure by BAT to exercise or enforce any right or provision of the conditions of use shall not constitute a waiver of such right or provision, and BAT shall still be entitled to use our rights and remedies at a later date or in any other situation where you breach these conditions of use.

    BAT may, at its option, cede, assign, or otherwise transfer any or all of our rights and obligations under the conditions of use to any third party or parties at any time.

    These conditions of use govern our relationship with you and represent our entire agreement with you.

  9. Law and Jurisdiction
    The conditions of use and the content of this website are governed by English law and you agree that the English courts shall have exclusive jurisdiction to settle any dispute that may arise out of or in connection with these conditions of use.

Company information

© British American Tobacco p.l.c. All rights reserved. Incorporated in England and Wales No. 3407696
Group registration VAT number: 239136950
Globe House, 4 Temple Place, London WC2R 2PG, United Kingdom
Phone: +44 (0)20 7845 1000

Please send legal notices to: British American Tobacco p.l.c., Globe House, 4 Temple Place, London WC2R 2PG. Please send all other correspondence in relation to this website (including any enquiries or complaints) to the Company Secretarial Department of British American Tobacco p.l.c., Globe House, 4 Temple Place, London WC2R 2PG.

Last updated: July 2021