A new logo befitting our company today
Our new corporate logo was unveiled by our Chief Executive Jack Bowles during a Capital Markets webcast in March 2020.
The logo, along with a new brand identity, reflects changes in the world around us and our business.
For decades, our previous leaf logo has served the company well as a strong symbol of a world-leading tobacco company.
Today, however, our purpose has evolved as we aim to reduce the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.
Our dynamic new logo reflects our company today and our journey ahead: a unification of our international and American businesses as well as the representation of our multi-category portfolio.
The logo and brand identity, which feature on this website, will be rolled out across our global company in the coming months.