BAT is a leading, multi-category consumer goods business. Our purpose is to build ‘A Better Tomorrow’ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. Our ambition is to increasingly transition our revenues from cigarettes to non-combustible products over time. It employs over 53,000 people, operating in over 180 countries, with factories in 43. Its Strategic Portfolio is made up of its global cigarette brands and a growing range of potentially reduced-risk products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2019, the Group generated revenue of £25.8 billion and profit from operations of £9 billion.
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