Business Principles and Framework for CSR Print page   Close Window 
Mutual BenefitResponsible Product StewardshipGood Corporate Conduct

The principle of Responsible Product Stewardship is the basis on which we meet consumer demand for a legal product that is a cause of serious diseases. Therefore, our products and brands should be developed, manufactured and marketed in a responsible manner. We also aspire to develop tobacco products with critical mass appeal that will, over time, be recognised by scientific and regulatory authorities as posing substantially reduced risks to health.

Core Beliefs
RPS1 We believe in the provision of accurate, clear health messages about the risks of tobacco consumption
RPS2 We believe the health impact of tobacco consumption should be reduced whilst respecting the right of informed adults to choose the products they prefer
RPS3 We believe that relevant and meaningful information about our products should continue to be available
RPS4 We believe that underage people should not consume tobacco products
RPS5 We believe that our brands and products should be marketed responsibly and directed at adult consumers
RPS6 We believe in the appropriate taxation of tobacco products and the elimination of illicit trade
RPS7 We believe in regulation that balances the interests of all sections of society, including tobacco consumers and the tobacco industry
RPS8 We believe that public smoking should be approached in a way that balances the interests of smokers and non-smokers

Environmental tobacco smoke (ETS) is often a source of annoyance to non-smokers and smokers alike and is considered by some public health authorities to be a health concern.
We think a sense of proportion needs to be maintained. For example, while outright public and workplace smoking bans may meet the needs of some non-smokers they prejudice the rights of smokers to consume a legal product and, in our view, are generally unnecessary. There are solutions to the problem of ETS that allow the accommodation of smokers and non-smokers.


Our role is to make clear our views on this issue, to suggest solutions that accommodate smokers and non-smokers and call for regulations that are soundly based.

We will:

  • Promote sensible public and workplace smoking arrangements with a range of stakeholders, including governments and building managers;
  • Encourage programmes that reduce environmental tobacco smoke;
  • Encourage our Group companies to have effective smoking policies in place.

We can work together with those who manage buildings where our products are consumed to help them develop effective accommodation policies and practices.

For our part, we will:

  • Work with them to explore solutions that work best in their environment.

We see it as the role of governments and society to take the lead in approaching public smoking in a balanced and proportionate way, based on sound scientific evidence, whilst it is the role of consumers to be courteous and considerate when smoking in public places.

We will contribute by:

  • Supporting the development of programmes and policies that accommodate the needs of smokers and non-smokers in public places.