Business Principles and Framework for CSR Print page   Close Window 
Mutual BenefitResponsible Product StewardshipGood Corporate Conduct

The principle of Responsible Product Stewardship is the basis on which we meet consumer demand for a legal product that is a cause of serious diseases. Therefore, our products and brands should be developed, manufactured and marketed in a responsible manner. We also aspire to develop tobacco products with critical mass appeal that will, over time, be recognised by scientific and regulatory authorities as posing substantially reduced risks to health.

Core Beliefs
RPS1 We believe in the provision of accurate, clear health messages about the risks of tobacco consumption
RPS2 We believe the health impact of tobacco consumption should be reduced whilst respecting the right of informed adults to choose the products they prefer
RPS3 We believe that relevant and meaningful information about our products should continue to be available
RPS4 We believe that underage people should not consume tobacco products
RPS5 We believe that our brands and products should be marketed responsibly and directed at adult consumers
RPS6 We believe in the appropriate taxation of tobacco products and the elimination of illicit trade
RPS7 We believe in regulation that balances the interests of all sections of society, including tobacco consumers and the tobacco industry
RPS8 We believe that public smoking should be approached in a way that balances the interests of smokers and non-smokers

Consumers of tobacco products, like any other consumers, should have information about the products they buy.
We think such information should be based on sound science, be of value to the consumer and recognise our rights to have our trade secrets protected.


Our role is to assist in the disclosure of appropriate information about our products.

We will:

  • Comply in every market where we operate with lawful regulation or voluntary agreements on the disclosure of product information;
  • Provide our consumers with other relevant information about our products in an appropriate format.

We should work together with public health authorities to establish what, if any, additional product information is relevant and meaningful.

For our part, we will:

  • Work with them to agree what product information consumers need or find useful and to establish how this information should be provided.

We see it as the role of governments and regulatory authorities to be the prime source of information on the health risks of tobacco consumption and where they feel it necessary to establish regulations about the disclosure of product information that are easily understandable and demonstrably pertinent to the interests of tobacco consumers.

We will help by:

  • Encouraging all parties, including our companies, to be objective and focused on consumers’ needs.