Business Principles and Framework for CSR Print page   Close Window 
Mutual BenefitResponsible Product StewardshipGood Corporate Conduct

The principle of Mutual Benefit is the basis on which we build our relationships with our stakeholders. We are primarily in business to build long term shareholder value and we believe the best way to do this is to seek to understand and take account of the needs of all our stakeholders.

Core Beliefs
MB1 We believe in creating long term shareholder value
MB2 We believe in engaging constructively with our stakeholders
MB3 We believe in creating inspiring working environments for our people
MB4 We believe in adding value to the communities in which we operate
MB5 We believe that suppliers and other business partners should have the opportunity to benefit from their relationship with us

Our Group companies employ over 85,000 people worldwide, including associate companies. Our vision to be the world’s leading tobacco group means we seek and nurture first-class people who stay with us because they derive personal fulfilment from what they are doing.
Our Employment Principles describe Group best practice in the area of employment.


Our responsibility is to follow good employment practices in our operations and to enhance our position as an employer of choice.

We will:

  • Seek to ensure that our work places are run in accordance with our Employment Principles.

Our senior managers share responsibility with employees to achieve business success through mutual understanding and transparency.

For their part, they will:

  • Provide regular, reliable and relevant information about our business and industry through a wide range of two-way communication channels;
  • Actively promote the free flow of ideas and information amongst employees.

We see it as the responsibility of employees to contribute to business success and to take responsibility for their own development.

We will help them to do this by:

  • Making clear what we expect of them and providing them with feedback on their performance;
  • Developing and delivering high quality learning initiatives appropriate to the needs of the individual.