Business Principles and Framework for CSR Print page   Close Window 
Mutual BenefitResponsible Product StewardshipGood Corporate Conduct

The principle of Good Corporate Conduct is the basis on which all our businesses should be managed. Business success brings with it an obligation for high standards of behaviour and integrity in everything we do and wherever we operate. These standards should not be compromised for the sake of results.

Core Beliefs
GCC1 We believe our businesses should uphold high standards of behaviour and integrity
GCC2 We believe that high standards of corporate social responsibility should be promoted within the tobacco industry
GCC3 We believe that universally recognised fundamental human rights should be respected
GCC4 We believe our industry should have a voice in the formation of government policies affecting it
GCC5 We believe in achieving world class standards of environmental performance

We recognise that the manner in which businesses may engage and seek to influence policy makers through lobbying or donations can be a source of concern. Like all businesses, however, we have an obligation to ensure that our views and those of our stakeholders are not overlooked in the development and implementation of government policies that will affect us and them.
There is significant pressure on governments to exclude the tobacco industry from policy formulation, despite the clear recommendation of experts on sound regulatory practice, such as the OECD, that government regulations should be developed openly and transparently, with appropriate procedures for effective and timely input from affected parties.


Our role is to present our views and those of our stakeholders to politicians in an objective and constructive way, without seeking to exclude the views and concerns of others.

We will:

  • Participate lawfully and transparently in the development of government policies affecting our business;
  • Make any political donations transparently and only where it is lawful and accepted business practice.

We share responsibility with the wider business community not to undermine the integrity of the policy making process.

For our part, we will:

  • Promote transparency in the policy making process when working through business organisations or lobbying.

We see it as the role of politicians and governments to consider without prejudice the views of business and its employees, consumers, suppliers and commercial partners, as well as the views of other parts of society.

We will contribute by:

  • Promoting the adoption of ethical and transparent practices for business engagement in political activities and donations.