directors report and accounts 2006 - An introduction to British American Tobacco
Annual Report
and Accounts 2006
British American Tobacco was ‘born’ international over 100 years ago. We now employ over 55,000 people and are the second largest stockmarket listed tobacco group in the world.
We are also well positioned in all regions of the world, operating in over 180 markets. This geographical balance provides stability, while our presence in markets where volumes and profits are expected to grow gives us confidence for the future.
We are also well positioned in all regions of the world, operating in over 180 markets. This geographical balance provides stability, while our presence in markets where volumes and profits are expected to grow gives us confidence for the future.
We produce and market a wide and diverse range of brands to suit consumers’ preferences, with a particular focus on our four Global Drive Brands (GDBs) – Dunhill, Kent, Lucky Strike and Pall Mall. Offering consumers choice and innovation in our brands sets us apart from our competitors and is contributing to the continuing growth of our GDBs.
Our vision is to achieve leadership of the global tobacco industry through strategies focused on delivering growth, improving productivity, demonstrating responsibility and developing a winning organisation. These linked strategies are working well, as we continue to build a business that is sustainable and creates long term value for our shareholders.