We know that people do not stay in jobs just because of the pay or promotion opportunities. Employees want a supportive culture where their views are listened to.
Diversity helps us to understand our consumers, customers and stakeholders and to meet their needs. It also provides different ways of looking at challenges, encouraging creativity and innovation.
To maintain a diverse workforce we need to attract talented individuals from different backgrounds and make sure our culture supports them. Our corporate values have always included a statement on how diversity gives us a competitive advantage but we need to ensure our people fully embrace this value and promote it globally.
Our focus on diversity includes having greater demographic representation across our senior management, including by gender and by nationality.
One example of an approach taken by our company in Chile was to review the workforce by employee groups, in much the same way that we do for our customer base to better understand their needs. This gave us a more robust understanding of what under-represented groups value and what we need to do to create a culture where we can attract, retain and develop a diverse talent pool.
Having completed this project in 2011, British American Tobacco Chile will share its experience with human resources teams across the Americas region.
We continue to support the career development of our female managers, with the aim of increasing the proportion of women in senior management roles. This includes drawing up development plans for our senior women and monitoring progress against them; assigning mentors; and encouraging recruitment consultancies to draw up gender-balanced candidate shortlists when we recruit externally.
Data on the proportion of senior roles held by women are reviewed at our Management Board Talent Review meetings.
|% by level||2009||2010||2011|
|Management grade 34||33%||35%||34%|
|Management grade 35||32%||32%||33%|
|Management grade 36||28%||29%||29%|
|Management grade 37||23%||24%||25%|
|Management grade 38||13%||15%||16%|
|Management grade 39||9%||8%||10%|
|Management grade 40||4%||5%||5%|
Our most recent Group-wide ‘Your Voice’ employee opinion survey was carried out by Towers Watson in 2010. It showed that our employees view British American Tobacco more positively than the benchmark for businesses in the FMCG sector. But it also told us that, although general business communication has improved, communication on organisational changes could be clearer. The full results of the survey can be viewed here.
Following the survey, we held focus group sessions to get more input from employees, then developed global, regional and local action plans to address areas of concern.
Conducting the survey every two years cannot provide as immediate a picture as we would like of how employees are responding to business changes. So in 2011, we trialled more regular ‘pulse checks’ of employee opinion in five of our markets. These surveys measured employee opinion on specific issues in a faster and more efficient way. We are now examining the feasibility of rolling them out across the Group. Initially they would focus on the results of actions coming out of our main survey; the readiness, support and capabilities for change prior to any reorganisation; and the effectiveness of our engagement around, and implementation, of organisational changes.
We are also currently revising the main ‘Your Voice’ survey and the new version will be carried out Group-wide in 2012.