british american tobacco p.l.c. sustainability report 2011 - Preventing underage access

 
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Sustainability Report 2011
 

In addition to youth smoking prevention activities, some of our companies also engage with the government to improve measures to help prevent underage access to tobacco. For example, introducing stricter enforcement and penalties for retailers caught selling tobacco products to the underage. For more information, please see the marketplace section of this Report.

Regions

Percentage of reporting markets where our businesses state they are engaging with the government, directly or indirectly, to improve measures to help prevent underage access to tobacco

 200920102011
Americas57%61%56%
Asia-Pacific57%44%44%
Eastern Europe, Middle East and Africa*25%35%38%
Western Europe**60%58%63%

* The 2009 data for Eastern Europe, Middle East and Africa only covers the markets in the Africa and Middle East region under the Group's previous regional.

** The 2009 data for Western Europe includes five additional markets under the Group's previous regional structure.

Markets

Markets where our business reports engaging with the government, directly or indirectly, to improve measures to help prevent underage access to tobacco

 200920102011
AustraliaNoNoNo
BrazilYesYesYes
CanadaYesYesYes
GermanyNoYesYes
MalaysiaNoNoNo
NigeriaNoNoYes
RussiaYesYesYes
South AfricaNoNoNo
South KoreaYesNoNo

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