british american tobacco p.l.c. sustainability report 2011 - Youth smoking prevention

 
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Sustainability Report 2011
 

Our approach to youth smoking prevention (YSP) includes our companies engaging with the government for the adoption of minimum age laws of 18 for tobacco sales where none exist; or, where they do, running YSP programmes to raise retailers awareness of them. For more information, please see the marketplace section of this Report.

Regions

Percentage of reporting markets where our businesses state they are running or supporting youth smoking prevention programmes

 200920102011
Americas90%89%100%
Asia-Pacific38%72%67%
Eastern Europe, Middle East and Africa*15%54%54%
Western Europe**36%79%79%

* The 2009 data for Eastern Europe, Middle East and Africa only covers the markets in the Africa and Middle East region under the Group's previous regional structure. They do not include the additional Eastern Europe markets that previously sat in a separate region.

** The 2009 data for Western Europe includes five additional markets under the Group's previous regional structure.

Markets

Markets where our business reports running or supporting youth smoking prevention programmes

 200920102011
AustraliaYesNoNo
BrazilYesYesYes
CanadaYesYesYes
GermanyYesYesYes
MalaysiaNoYesYes
NigeriaYesYesYes
RussiaYesYesYes
South AfricaYesYesYes
South KoreaYesYesYes
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