british american tobacco p.l.c. sustainability report 2011 - International Marketing Standards

 
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Sustainability Report 2011
 

We apply a consistent, responsible approach to marketing across the Group by requiring our companies to follow our International Marketing Standards (IMS) wherever local law is less stringent. Our IMS state that our companies’ marketing should be targeted at adult tobacco consumers and not undermine their understanding of the health risks. We monitor our companies adherence to our IMS and report any incidences of non-adherence. For more information, please see the marketplace section of this Report.

Regions

Number of reported instances of partial or non-adherence

 200920102011
Americas117
Asia-Pacific023
Eastern Europe, Middle East and Africa1216
Western Europe 025

   
Markets

Number of reported instances of partial or non-adherence

 200920102011
Australia000
Brazil001
Canada001
Germany010
Malaysia000
Nigeria201
Russia002
South Africa201
South Korea001
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