british american tobacco p.l.c. sustainability report 2011 - South Korea

 
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Sustainability Report 2011

Viewpoint from the General Manager

These days sustainability is just part of how we do business. Stephan Liechti, General Manager, British American Tobacco Korea

Being part of this Sustainability Report is really important to us at British American Tobacco Korea. It allows us to demonstrate how we’re committed to the Group’s sustainability goals and the contribution we’re making towards meeting them.

The goals are just as relevant for us locally as they are globally, such as adhering to our International Marketing Standards, reducing our resource use and emissions, supporting our employees and having a strong workplace culture – they all make good business sense on the ground. So much so, these days sustainability is just part of how we do business.

Being within the tobacco industry, we face many challenges as regulations become tougher and social expectations of the tobacco industry get higher. Youth smoking is also a growing concern in Korea. We’re working hard to address this, both directly with retailers and together with other tobacco companies through a youth smoking prevention campaign.

There’s also still a perception here in Korea that sustainability is about community investment. Of course, we do contribute to the communities in which we operate and that’s an important part of our approach. But we would like to work closely with stakeholders to see more acceptance of the role of business in wider sustainability issues.

Stephan Liechti, General Manager, British American Tobacco Korea

Performance highlights in 2011:

  • Outperformed the Group targets for water use, waste sent to landfill and recycling
  • Achieved a zero Lost Workday Case Incident Rate

SOUTH KOREA

 
HIGHLIGHTS
  • Market share of approximately 15%
  • Annual sales of 13.5 billion cigarettes
  • Over 1,000 employees
  • Distributes to around 100,000 retailers
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