british american tobacco p.l.c. sustainability report 2011 - Nigeria

 
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Sustainability Report 2011

Viewpoint from the Managing Director

We’re one of only a handful of companies in the country to carry out stakeholder dialogue. Beverley Spencer-Obatoyinbo, Managing Director, British American Tobacco Nigeria

Having returned to British American Tobacco Nigeria just over two years ago, I’m so encouraged to see the progress that’s been made with regards to corporate social responsibility. I really believe we’re one of the leaders in this country when it comes to CSR.

In Nigeria, you say ‘CSR’ and people think ‘philanthropy’, because most companies focus just on community development issues. They don’t have the broader focus of looking at the social, environmental and economic impact of their business operations.

For example, we’re one of only a handful of companies in the country to carry out stakeholder dialogue. It’s helped to build our reputation for openness and transparency, which I think has helped stakeholders who previously would’ve refused to engage with us to now be more willing to do so.

This approach to dialogue has been brilliant for us: knowing what our stakeholders think means we can make better business decisions. And it’s introduced us to organisations that we can partner with to help address some of our mutual issues.

To be fair, some companies are showing more of an interest now. They’re asking about what we do so that they can learn from us. That’s really satisfying actually – to think that we’re not only making a difference ourselves, but encouraging other businesses to make more of a difference too.

Beverley Spencer-Obatoyinbo, Managing Director, British American Tobacco Nigeria

Performance highlights in 2011:

Achieved a Lost Workday Case Incident Rate of zero

NIGERIA

 
HIGHLIGHTS
  • Operating in Nigeria since 1912
  • Market share of over 85%
  • Head office in Lagos also serves as the head office for our West Africa area, which covers 25 countries
  • Works with over 850 independent farmers and purchased over 2,000 tonnes of leaf from these farmers in 2011
  • Two manufacturing sites in Zaria and Ibadan
  • Employs around 800 people and indirectly supports approximately 1,000 more through its distribution partner
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