british american tobacco p.l.c. sustainability report 2011 - Malaysia

 
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Sustainability Report 2011

Viewpoint from the Managing Director

Being part of an international group is a real benefit for our local business in helping us to keep pace with external best practices. William Toh, Managing Director, British American Tobacco Malaysia

In 2012, we will mark the centenary of our presence in Malaysia. We’ve seen a lot of changes in those 100 years. Sustainability, for example, wasn’t something we talked about until fairly recently. But when you dig a bit deeper, you find that the concepts underneath it aren’t so new.

It has always made business sense to embrace these concepts – from maintaining good relationships with the communities in which we operate, to looking after our retail customers and supporting our employees.

However, what we have seen in recent years is how external expectations of a responsible company are evolving. With the development of the Group sustainability agenda in 2007 and a step-change towards sustainability and shared value, I think this has helped to put us ahead of the game compared to other companies in Malaysia. That is where being part of an international group is a real benefit for our local business in helping us to keep pace with external best practices.

Besides the major challenge of the illegal cigarette trade in Malaysia, there are also increasing expectations from our stakeholders and the public in general to continue performing responsibly in our operations, not least on environmental best practices.

Through continued work with enforcement bodies and environmental initiatives, I hope we’ll start to see a real change in these areas. But they are definitely long-term issues and they require long-term solutions.

William Toh, Managing Director, British American Tobacco Malaysia

Performance highlights in 2011:

Met or exceeded Group targets for:
  • 100% adherence to our International Marketing Standards
  • Waste sent to landfill and recycling

MALAYSIA

 
HIGHLIGHTS
  • Operating in Malaysia since 1912
  • Ranks among the top 25 companies on the Malaysian Stock Exchange by market capitalisation
  • Market share of approximately 60%
  • Over 1,100 employees
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