british american tobacco p.l.c. sustainability report 2011 - Germany

 
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Sustainability Report 2011

Viewpoint from the Managing Director

For me, acting responsibly means facing up to our most important impacts including the health risks associated with tobacco products.Ad Schenk, Managing Director, British American Tobacco Germany

At British American Tobacco Germany, our vision is not only to lead the German tobacco market in terms of consumer choice, but also to be the company of choice for business partners and employees. We know we can only achieve this by acting responsibly at all times.

For me, acting responsibly means facing up to our most important impacts including the health risks associated with tobacco products. The long-term success of our company depends on us being able to develop reduced-risk products in the future. Our Group R&D are doing some great work in this area. And, in the meantime, at British American Tobacco Germany we need to be responsible now with our existing products, such as through our marketing standards and youth smoking prevention programmes.

We have a good reputation in Germany as a top employer with a family-friendly culture. We’re also known for our corporate social investment work, such as our Foundation for Future Studies, which contributes to wider debates affecting society.

For me it’s fantastic to see how much our employees are really behind this work. That’s down to how much we involved them in developing our sustainability programme. We held sustainability workshops last year with different areas of the business and some great initiatives came out of these, developed by the employees themselves.

Our sustainability goals can only be achieved if we all work together and take practical actions that everyone can contribute to. It makes me immensely proud to see this playing out in our day-to-day business. Our challenge now is to keep this momentum going, to create a truly sustainable business in the long term.

Ad Schenk, Managing Director, British American Tobacco Germany

Performance highlights in 2011:

Met or exceeded Group targets for:
  • 100% adherence to our International Marketing Standards
  • Energy and water use
  • Waste sent to landfill and recycling

GERMANY

 
HIGHLIGHTS
  • Operating in Germany since 1926
  • 18% market share and third largest tobacco company in the country
  • Some 2,100 employees
  • Manufacturing sites in Bayreuth and Bremen
  • The Bayreuth site is the largest producer in the Group, producing 53 billion cigarettes in 2011
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