british american tobacco p.l.c. sustainability report 2011 - Viewpoint from an employee in Brazil

 
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Sustainability Report 2011
Souza Cruz isn’t just a faceless company: we’re actually out there in the fields, working with the farmers.Robson Luiz Lima, Industrial Leaf Manager, Souza Cruz

I’ve been working at Souza Cruz for 27 years and have been in my current role as Industrial Leaf Manager since 2009. Over the years, I’ve watched the company evolve a model of sustainable agriculture that distinguishes us from other companies. It means we’re often the partner of choice for farmers.

Souza Cruz isn’t just a faceless company: we’re actually out there in the fields, working with the farmers to find solutions to challenges and developing best practice approaches that benefit us all.

A great example is our partnership with SENAR, the national service for rural learning, on the Safety, Organisation and Cleanliness (SOL) Rural programme. It’s all about making production processes safer, cleaner and more organised. This can help the farmers by increasing the land’s value and providing a better quality of life, as well as improving the quality of tobacco leaf – something that’s essential for us to make high quality products.

We also provide guidance and training to farmers in a number of other areas – such as how to reduce the amount of agrochemicals used on their crops, tackling child labour, conserving natural forests and soil conservation and diversification to name just a few. This all helps contribute to the success of the farms not only in terms of productivity, but also helping to protect the environment and bring social benefits for the farming communities. Seeing these benefits first-hand is definitely one of the highlights of my job.

Robson Luiz Lima, Industrial Leaf Manager, Souza Cruz
 

TOBACCO LEAF FARMING IN BRAZIL

Brazil is the second biggest tobacco producer in the world

It is one of the Group’s largest tobacco leaf growing markets

30,000 farmers are directly contracted to Souza Cruz

193,900 tonnes of tobacco leaf was purchased by Souza Cruz in 2011

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