Improvement or maximum level
Decline
Minimal or no change (2 percentage points or less)| International Marketing Standards | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Number of reported instances of partial or non-adherence | 0 | 2 | 5 | ![]() |
| Youth smoking prevention | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of reporting markets where our businesses state they are running or supporting youth smoking prevention programmes | 36% | 79% | 79% | ![]() | 1 |
| Preventing underage access | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of reporting markets where our businesses state they are engaging with the government to improve measures to help prevent underage access to tobacco | 60% | 58% | 63% | ![]() | 1 |
| Energy use | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Gigajoules per million cigarettes equivalent produced | 12.21 | 11.89 | 11.45 | ![]() |
| Carbon dioxide | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Tonnes CO2e per million cigarettes equivalent produced | 0.91 | 0.87 | 0.90 | ![]() |
| Waste to landfill | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Tonnes per million cigarettes equivalent produced | 0.028 | 0.014 | 0.017 | ![]() |
| Recycling | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of waste recycled | 84.31% | 91.25% | 90.02% | ![]() |
| Water use | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Cubic metres per million cigarettes equivalent produced | 3.74 | 3.70 | 3.36 | ![]() |
| Local succession coverage - 1:1:2 at business unit level | 2009 | 2010 | 2011 | Trend | Notes | |
|---|---|---|---|---|---|---|
| Percentage of business units with at least one local successor in the short-term and two local successors in the long-term for each senior position | Short term | 38% | 45% | 38% | ![]() | 1 |
| Long term | 57% | 16% | 22% | ![]() | ||
| Local top teams - 70:30 at business unit level | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of local representation on business unit senior management teams | 41% | 50% | 58% | ![]() | 1 |
| Employee opinion 'Your Voice' survey | 2008 | 2010 | Trend | Notes |
|---|---|---|---|---|
| British American Tobacco region vs Towers Watson global FMCG benchmark | 2 | |||
| Score in the Engagement category | 72 | 77 | ![]() | |
| Ranked by difference from benchmark | -5 | +5 | ![]() |
| Gender diversity | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of women in management grades | 1 | ||||
| Management trainees | 47.8% | 56.6% | 50.7% | ![]() | |
| Management grade 34 | 39.2% | 40.2% | 41.2% | ![]() | |
| Management grade 35 | 33.3% | 35.9% | 37.9% | ![]() | |
| Management grade 36 | 30.0% | 30.5% | 31.6% | ![]() | |
| Management grade 37 | 20.7% | 22.4% | 21.6% | ![]() | |
| Management grade 38 | 13.7% | 10.2% | 12.1% | ![]() | |
| Management grade 39 | 10.5% | 11.8% | 20.0% | ![]() | |
| Management grade 40 | 11.1% | 15.4% | 18.2% | ![]() |
| Lost Workday Case Incident Rate (LWCIR) | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| LWCIR = Number of lost workday cases through injury x 200,000 divided by total hours worked | 0.68 | 0.59 | 0.49 | ![]() | 1 |
1 - The 2009 data for these measures includes five additional markets in Western Europe under the Group's previous regional structure.
2 - Data is based on 2008 and 2010 biennial employee survey.