Improvement or maximum level
Decline
Minimal or no change (2 percentage points or less)| International Marketing Standards | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Number of reported instances of partial or non-adherence | 12 | 1 | 6 | ![]() |
| Youth smoking prevention | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of reporting markets where our businesses state they are running or supporting youth smoking prevention programmes | 15% | 54% | 54% | ![]() | 1 |
| Preventing underage access | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of reporting markets where our businesses state they are engaging with the government to improve measures to help prevent underage access to tobacco | 25% | 35% | 38% | ![]() | 1 |
| Energy use | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Gigajoules per million cigarettes equivalent produced | 12.63 | 12.24 | 11.54 | ![]() |
| Carbon dioxide | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Tonnes CO2e per million cigarettes equivalent produced | 1.13 | 1.10 | 1.04 | ![]() |
| Waste to landfill | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Tonnes per million cigarettes equivalent produced | 0.029 | 0.032 | 0.032 | ![]() |
| Recycling | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of waste recycled | 76.89% | 76.39% | 77.51% | ![]() |
| Water use | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Cubic metres per million cigarettes equivalent produced | 5.36 | 4.48 | 4.29 | ![]() |
| Local succession coverage - 1:1:2 at business unit level | 2009 | 2010 | 2011 | Trend | Notes | |
|---|---|---|---|---|---|---|
| Percentage of business units with at least one local successor in the short term and two local successors in the long term for each senior position | Short term | 48% | 47% | 47% | ![]() | 1 |
| Long term | 33% | 36% | 32% | ![]() | ||
| Local top teams - 70:30 at business unit level | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of local representation on business unit senior management teams | 45% | 40% | 45% | ![]() | 1 |
| Employee opinion 'Your Voice' survey | 2008 | 2010 | Trend | Notes |
|---|---|---|---|---|
| British American Tobacco region vs Towers Watson global FMCG benchmark | 2 | |||
| Score in the Engagement category | 76 | 79 | ![]() | |
| Ranked by difference from benchmark | -1 | +2 | ![]() |
| Gender diversity | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| Percentage of women in management grades | 1 | ||||
| Management trainees | 41.5% | 48.6% | 47.0% | ![]() | |
| Management grade 34 | 27.2% | 32.7% | 31.3% | ![]() | |
| Management grade 35 | 25.2% | 32.7% | 34.0% | ![]() | |
| Management grade 36 | 23.6% | 29.2% | 29.5% | ![]() | |
| Management grade 37 | 16.5% | 23.3% | 20.2% | ![]() | |
| Management grade 38 | 10.1% | 10.7% | 13.2% | ![]() | |
| Management grade 39 | 12.0% | 8.7% | 9.5% | ![]() | |
| Management grade 40 | 0.0% | 7.1% | 7.1% | ![]() |
| Lost Workday Case Incident Rate (LWCIR) | 2009 | 2010 | 2011 | Trend | Notes |
|---|---|---|---|---|---|
| LWCIR = Number of lost workday cases through injury x 200,000 divided by total hours worked | 0.29 | 0.21 | 0.27 | ![]() | 1 |
1 - The 2009 data for these measures only covers the markets in the Africa and Middle East region under the Group's previous regional structure. They do not include the additional Eastern Europe markets that previously sat in a separate region.
2 - Data is based on 2008 and 2010 biennial employee survey.