british american tobacco p.l.c. sustainability report 2011 - Balanced scorecard for Eastern Europe, Middle Eastand Africa region

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Sustainability Report 2011
Trend key:Improvement or maximum level Improvement or maximum level Decline Decline Minimal or no change (2% or less) Minimal or no change (2 percentage points or less)

International Marketing Standards200920102011TrendNotes
Number of reported instances of partial or non-adherence1216Decline 
Youth smoking prevention200920102011TrendNotes
Percentage of reporting markets where our businesses state they are running or supporting youth smoking prevention programmes15%54%54%Minimal or no change (2% or less)1
Preventing underage access200920102011TrendNotes
Percentage of reporting markets where our businesses state they are engaging with the government to improve measures to help prevent underage access to tobacco25%35%38%Improvement or maximum level1
Energy use200920102011TrendNotes
Gigajoules per million cigarettes equivalent produced12.6312.2411.54Improvement or maximum level 
Carbon dioxide200920102011TrendNotes
Tonnes CO2e per million cigarettes equivalent produced1.131.101.04Improvement or maximum level 
Waste to landfill200920102011TrendNotes
Tonnes per million cigarettes equivalent produced0.0290.0320.032Minimal or no change (2% or less) 
Percentage of waste recycled76.89%76.39%77.51%Minimal or no change (2% or less) 
Water use200920102011TrendNotes
Cubic metres per million cigarettes equivalent produced5.364.484.29Improvement or maximum level 
Local succession coverage - 1:1:2 at business unit level200920102011TrendNotes
Percentage of business units with at least one local successor in the short term and two local successors in the long term for each senior positionShort term48%47%47%Minimal or no change (2% or less)1
Long term33%36%32%Decline 
Local top teams - 70:30 at business unit level200920102011TrendNotes
Percentage of local representation on business unit senior management teams45%40%45%Improvement or maximum level1
Employee opinion 'Your Voice' survey 20082010TrendNotes
British American Tobacco region vs Towers Watson global FMCG benchmark   2
Score in the Engagement category 7679Improvement or maximum level 
Ranked by difference from benchmark-1+2Improvement or maximum level 
Gender diversity200920102011TrendNotes
Percentage of women in management grades    1
Management trainees41.5%48.6%47.0%Decline 
Management grade 3427.2%32.7%31.3%Decline 
Management grade 3525.2%32.7%34.0%Improvement or maximum level 
Management grade 3623.6%29.2%29.5%Minimal or no change (2% or less) 
Management grade 3716.5%23.3%20.2%Decline 
Management grade 3810.1%10.7%13.2%Improvement or maximum level 
Management grade 3912.0%8.7%9.5%Improvement or maximum level 
Management grade 400.0%7.1%7.1%Minimal or no change (2% or less) 
Lost Workday Case Incident Rate (LWCIR)200920102011TrendNotes
LWCIR = Number of lost workday cases through injury x 200,000 divided by total hours worked0.290.210.27Decline1


1 - The 2009 data for these measures only covers the markets in the Africa and Middle East region under the Group's previous regional structure. They do not include the additional Eastern Europe markets that previously sat in a separate region.  

2 - Data is based on 2008 and 2010 biennial employee survey.      

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