british american tobacco p.l.c. sustainability report 2011 - Viewpoint from our Head of Operations for Eastern Europe, Middle East and Africa

 
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Sustainability Report 2011
Luis Barros, Head of Operations for Eastern Europe, Middle East and Africa

For me, working in a region where much of our manufacturing and leaf growing is based, often in locations where we also see resource use pressures, good environmental management is essential. Reducing our impacts such as energy use and water consumption has always been important but our longer term risk planning, particularly around water, will be crucial to the way we manage our operations in the future.

This is not only the right thing to do, but also makes sound business sense given how much we depend on natural resources for our products. Securing access to these resources, as well as being prepared for future changes, is key to ensuring the sustainability of our business in the region.

What's the issue?

We need to address both our immediate environmental impacts and the likely environmental pressures on the business in the future. This involves risk assessments, performance management and investment in efficient technologies.

Environmental problems cannot be solved by one company acting alone. They also need flexibility – what works in one part of the world might not in another.

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